| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO."
--SETH GODIN, AUTHOR OF WE ARE ALL WEIRD
"SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
--TONY HSIEH, CEO, ZAPPOS.COM, INC., AND NEW YORK TIMES BEST-SELLING AU- THOR OF DELIVERING HAPPINESS
"Written by some of the top minds in SEO!"
--DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER, SMX: SEARCH MARKETING EXPOD
"Save years of learning with The Art of SEO! The book's content and strategies are sure to help your bottom line. Even if you're a seasoned online marketer, this book has tips and tricks for you!"
--MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA
"The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business--this books lays the plan out for you."
--JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY
"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."
--SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO
Book Description
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
The book's four authors are highly active in the SEO field and have associations with organisations such as the Search Engine Marketing Professional Organization (SEMPO), Stone Temple Consulting, Netconcepts, Science of SEO and SEOmoz. This high-powered meld of business intelligence, technical knowledge and practical expertise has the potential to deliver a rich reading experience.
So, I already had high expectations as I started to work my way through the book. A glance at the table of contents hints at a meticulous eye for detail and comprehensive approach. After reading each subsequent chapter this feeling is only intensified. The tactics and methodology covered range from straightforward but essential SEO information to deep, sophisticated insights aimed at the advanced practitioner.
Subjects discussed include search engine theory and behaviour, key analytical tools, the impact of social media, user-focussed data, effective website creation, result tracking, SEO best practices and much more. The text is full of links to relevant organisations, in-depth reports, appropriate industry analysis and case-in-point websites. In addition the content is supported by a website, artofseobook.com, which contains content updates plus hands-on resources and guides.
The authors also found space to include a chapter on the merits of whether to build an in-house SEO team or outsource the operation. At over 30 pages this chapter is just as comprehensive as any other topic, and of significant value to any manager responsible for delivering a high quality SEO solution.
Despite the detailed coverage I found the material easy to read and understand. My relatively limited SEO knowledge didn't allow me to verify the accuracy or fine-grained quality of much of the book's material. However, I can say my own SEO knowledge was greatly enhanced by this book.
In conclusion I feel The Art of SEO is an absorbing read for anyone interested in SEO, and a book that will become a well-thumbed encyclopaedic reference for practitioners. As the authors note in their final chapter, SEO is an evolving art form, so it's obviously difficult to write a truly definitive book. Yet, I feel the Art of SEO is as close as you'll find anywhere.
After all, in today's marketplace taking full advantage of search technology can be the difference between a dominant success story and a business failure.
I suggest this book to anyone interested in SEO. Not necessarily to people who want to start they SEO based business. If you want to improve your site you will benefit for sure as well.
Everything is covered from your basic on page optimisation (header, title, sub attributes of images and links and meta elements) alongside a very good explanation of passing link juice between pages. Right the way up to external campaigns on other sites. Dirty tricks like "Google Bowling" (refered to as something different in the book) are brushed over, but they are simply highlighting these issues to you to make you aware.
If you dont know any HTML, fear not, the book can be read from start to finish without loosing you in technical jargon. Although, if you are going for SEO on a developer level, you should be able to take techniques from this book and cook up some scripts for some awesome landing pages.
The only other books you may need after this are ones that specialise in certain techniques (such as keyword research etc). This book is primarily theory based and covers a VAST range of concepts you will need to understand. Implementing SEO is evidently difficult, as its different per site.
5/5 because it delivers exactly what I was expecting, I havent needed any other book on my shelf in regards to SEO.
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Computing & Internet > Web Development > Web Scripting & Programming
- Books > Reference > Directories > Internet
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
