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The Art of Product Design: Changing How Things Get Made [Hardcover]

Hardi Meybaum
5.0 out of 5 stars  See all reviews (1 customer review)
Price: £20.99 & FREE Delivery in the UK. Details
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Book Description

8 April 2014
Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don′t practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most importantly, customers. The Art of Product Design explains the rise of "Open Engineering," a way of breaking down barriers and taking advantage of web–based communities, knowledge, and tools to accelerate the design and manufacturing processes. Explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders Hardi Meybaum is the founder and CEO of GrabCad, the largest community of mechanical engineers and designers in the world Open Engineering is crowdsourcing, it′s collaborating, it′s sharing and connecting. And it′s helping a growing number of companies create better products faster than they ever imagined. The Art of Product Design shows you how to harness its power for your company.


Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons; 1 edition (8 April 2014)
  • Language: English
  • ISBN-10: 1118763343
  • ISBN-13: 978-1118763346
  • Product Dimensions: 23.9 x 15.6 x 2.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 721,097 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Inside Flap

The Web has revolutionized so many things, but has only just begun to change what really matters—the physical world. The things you pick up, drive, sit on, and rely on to live your life haven't been affected by the digital revolution. Until now. The Art of Product Design explains the rise of Open Engineering, a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. What's changing? Suddenly, in small-town South Carolina, Terry Stonehocker gets commissions from California. In the depths of Greece's economic meltdown, Andreas Gkertsos gets a great job offer. Out in Oregon, self-taught Tommy Mueller finds Hollywood asking for his help. And way over in Cochin, India, Sasank Gopinathan becomes the go-to guy for an American maker of supercars. The world's design and engineering organizations are catching on. With CAD professionals networking in online communities and using new tools to share and collaborate, an almost infinite reservoir of expertise is within reach for companies of all sizes. Learn how big organizations, like GE and Nokia, are jumping in with both feet, by issuing an open "challenge" seeking novel engineering solutions to their hardest problems. See how small companies like Rest Devices try a hundred prototype designs to find the perfect fit in less than a year. Meet the individual engineers all over the world finding new ways to build great products faster. The Art of Product Design shows you how embracing Open Engineering will unlock resources, open new opportunities, and put you ahead of the competition. The Art of Product Design shows you: How companies large and small are drawing on Open Engineering to build better products faster How crowdsourcing ideas can jump-start the creative process The benefits of connecting engineers and designers to peers and partners through the design process How to overcome the challenges of communicating complex ideas The benefits of rapid design iteration Common problems with outside manufacturers and how online tools can improve communications How social networking and other new technologies speed up the design process

From the Back Cover

Praise For The Art of Product Design "Hardi tells two fascinating stories with this book, one about how he founded and grew GrabCAD and the other about how he sees the world of product design changing. Both stories are relevant to anyone seeking to take advantage of new online communities and connections to grow their business." — Dean Kamen, Founder of DEKA Research and Development Corp. "The communications revolution created by the Internet is breaking down barriers between countries, as well as companies, enabling talented individuals everywhere to find opportunities around the globe. The Art of Product Design is a story of how smart, creative people from around the world can find each other, solve problems, old and new, and do amazing things." —Toomas Hendrik Ilves, President of Estonia "We are fortunate to be living through the most important communications revolution in human history. The ramifications of real-time communications instantly connecting every human on earth with every other human on earth is even more important than the invention of moveable type and the printing press more than 500 years ago. Yet most executives think these changes only relate to their company′s PR and marketing departments. Hardi Meybaum shows us how the digital revolution impacts product design and manufacturing and explains why fortunes will be won and lost in the new world order. You need to know how your organization will thrive in an environment where CAD is in the cloud and engineers in every corner of the world suddenly have access to the sophisticated tools and massive processing power that only the richest companies could once afford." —David Meerman Scott, marketing strategist and international bestselling author of The New Rules of Marketing and PR

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Most Helpful Customer Reviews
5.0 out of 5 stars A book all design management should read! 10 May 2014
Format:Kindle Edition|Verified Purchase
Hardi has an engaging, enthusiastic, approach to the subject of design in the modern world and Computer Aided Design in particular. Of course he has a vested interest in promoting cloud based collaborative design as the founder of the GrabCAD organisation but his advice and insight into the world of design in the computer age is essentially accurate and illuminating. Hardi describes the environment of design in industry today from the perspective of the CAD jocky which is both refreshing for fellow CADjockies and important for those who involved in new product design who are not. Above all his perspective on the game changing state design technology has reached and his predictions as to where this will lead (and how to be prepared to use it) is not to be ignored given his track record. Highly recommended.
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Amazon.com: 4.2 out of 5 stars  16 reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars The most important communications revolution in human history 14 Feb 2014
By David M. Scott - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The ramifications of real-time communications instantly connecting every human on earth with every other human on earth is even more important than the invention of moveable type and the printing press more than 500 years ago. Yet most executives think these changes only relate to their company’s PR and marketing departments.

Hardi Meybaum shows us how the digital revolution impacts product design and manufacturing. He explains why fortunes will be won and lost in the new world order.

You need to know how your organization will thrive in a world where CAD is in the cloud and engineers in every corner of the world suddenly have access to the sophisticated tools and massive processing power that only the richest companies could once afford.

I was able to read a pre-publication version of “The Art of Product Design” because I am on the advisory board of Hardi’s company, GrabCAD. And I’m glad I did!

Hardi shows how product design is going through the same revolutions we’ve all seen in other industries. Bookselling? You are now reading a customer review on the largest bookseller site in the world. Before Amazon has transformed how books and other products are sold, this would have seemed like science fiction. When was the last time you used a travel agent? How do you keep up with your friends and colleagues? Pen and paper or real-time social networks like LinkedIn, Twitter, and Facebook?

Product design is right now going through the same kind of transformations as countless other industries before it, including software development, product sales, and communications. It is great that we have Hardi as our guide to these profound changes and the ramifications for business in his terrific book “The Art of Product Design”.
9 of 10 people found the following review helpful
3.0 out of 5 stars Not What I Was Hoping For 10 Mar 2014
By Paul Arcoleo - Published on Amazon.com
Format:Hardcover|Verified Purchase
As a mechanical engineer, and a 2-year user of GrabCAD when I saw a book titled "The Art of Product Design" by the GrabCAD CEO I was excited. I expected that through his experience he could give some precise and useful insight in the actual y'know, art of designing a product.

The majority of the book reads like a lengthy GrabCAD advertisement (which he does briefly apologize for in the final chapter). Though Meybaum's wit does liven it up a bit, it is mostly lacking in tangible product design advice. What it is instead is a global landscape of product development is changing, which while insightful in it's own right, isn't what the book is titled.

In this way it felt like the book's title was a misnomer, and turned me off to a lot of the book. Though some of the company features are nice anecdotes, the number of times they say "3D CAD is pivotal in our ability to design products quickly" makes me want to smack them over the head with a giant inflatable bat that says "NO S***". By the end of the book I was so sick of hearing about "cloud-computing platforms such as GrabCAD's WorkBench" that I nearly walked away from the book several times, despite being a loving user of the site.

There were other minor quibbles I had with the book, like his seemingly random criticism of video games, made worse by the aforementioned issues I had with its content, but those are on a more subjective level.

TL;DR: Book has nothing to do with actually designing a product. If you're looking for that kind of insight, look somewhere else. If you're unfamiliar with CAD and want to learn more about it from a global perspective, have at it.
5 of 5 people found the following review helpful
5.0 out of 5 stars Fascinating take on democratization of hardware design 22 Feb 2014
By brooklyner - Published on Amazon.com
Format:Hardcover
I found this book and its thesis fascinating. The author describes how "closed" the design process has been in the past, comparing hardware engineers to "monks". But the internet is finally making it easier for the monks to get out and about. Just as other industries have become "democratized" with the broad availability of software, he explains how new CAD tools and access to hardware production like 3D printers will shift the power in hardware design and create new sources of innovation. I wasn't familiar with this story before or with CAD software but the author made it compelling and easy to learn about.
5 of 5 people found the following review helpful
5.0 out of 5 stars CAD to the people! 17 Feb 2014
By Justin Cook - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This book presents an interesting take on what the author claims is a second digital revolution, which oddly enough turns out to be a transformation of the physical. When anything we can imagine can be virtually engineered and tested as a collective, cloud based endeavor and then translated directly and almost instantly into the physical world through 3D printers and robot facilitated manufacturing – well then, imagination is the only limit. I never would have thought something as potentially mundane as CAD software could play such a central role in the reorganization and remaking of how a massive part of the global economy functions. It’s going to be interesting.
4 of 4 people found the following review helpful
4.0 out of 5 stars Great for ANYONE interested in product design 23 Feb 2014
By Stephanie Christensen - Published on Amazon.com
Format:Hardcover
Let me start by saying I'm not an engineer or designer, but I loved this book. It helped me to reframe how I think of all the physical products I use every day. It's crazy to think that the internet hasn't changed this industry up until now - think of how it's changed other parts of your life and get ready to see some big leaps forward in the things you buy for your house, family and friends!
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