Very easy to read book with lots of practical advice on how to achieve your objectives when trying to persuade others. I particularly liked the way the author set out the chapters in a way that enabled me to quickly pick out the parts that were most relevant for my particular situation. I bought the book to prepare for a tricky business meeting, but have found that the concepts and ideas can be used in a variety of situations outside business. Its a book that I will refer to many times again in the future.