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Product Description
Review
** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to (Atul Gawande, author of BETTER and COMPLICATIONS )
** 'No one asks better questions, or comes up with more intriguing answers (Malcolm Gladwell, author of THE TIPPING POINT )
** 'No one asks better questions, or comes up with more intriguing answers (Malcolm Gladwell, author of THE TIPPING POINT )
Book Description
* An eye-opening account of the hidden workings of choice in everyday life * Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
I was sitting in New York at JFK airport in November 2010, bored stiff. I bought a copy of the FT. (International edition] In this was a review of the above book:
" Iyengar, a psychologist and professor at Columbia Business School, is a pioneer in the study of how we make choices, and her book is in a class apart from the pop- psych ramblings that clog the bookshelves. An erudite and elegant investigation of choice and its effect on issues, such as marketing, employment and healthcare."
So I bought the book because of the review. The content is stimulating and will certainly encourage you, to think about the decisions/choices that you make across all aspects of your life
The author has a tendency to drift from one concept/idea to another. The book I found, also did not fully come across as a cohesive, integated whole, this was most apparent towards the end. One of the strengths of the book, is the extensive literature, research and range of people she has used, in putting this very readable book together.
The very extensive reviews in the US are broadly positive. (See Amazon.com) However some refer to other books, on this sort of topic which some reviewers say are worth considering/better than this one. I have not read the alternatives that are put forward, but have bought some 200+ books from Amazon, over the past few years and reviewed 100+ and regard this as a reasonable buy. My rating is somewhere between 3-4 stars.
In one review in the US the author is described as a " brave and determined women," yes, this most certainly comes across after reading the book. Despite her blindness she has written, a surprising and insightful book. The last part of the book needs pulling together more effectively, to do justice to the content which is generally of good quality.
Stan Felstead - Interchange Resources UK.
" Iyengar, a psychologist and professor at Columbia Business School, is a pioneer in the study of how we make choices, and her book is in a class apart from the pop- psych ramblings that clog the bookshelves. An erudite and elegant investigation of choice and its effect on issues, such as marketing, employment and healthcare."
So I bought the book because of the review. The content is stimulating and will certainly encourage you, to think about the decisions/choices that you make across all aspects of your life
The author has a tendency to drift from one concept/idea to another. The book I found, also did not fully come across as a cohesive, integated whole, this was most apparent towards the end. One of the strengths of the book, is the extensive literature, research and range of people she has used, in putting this very readable book together.
The very extensive reviews in the US are broadly positive. (See Amazon.com) However some refer to other books, on this sort of topic which some reviewers say are worth considering/better than this one. I have not read the alternatives that are put forward, but have bought some 200+ books from Amazon, over the past few years and reviewed 100+ and regard this as a reasonable buy. My rating is somewhere between 3-4 stars.
In one review in the US the author is described as a " brave and determined women," yes, this most certainly comes across after reading the book. Despite her blindness she has written, a surprising and insightful book. The last part of the book needs pulling together more effectively, to do justice to the content which is generally of good quality.
Stan Felstead - Interchange Resources UK.
5 of 5 people found the following review helpful
Format:Paperback
Both the title and spiel on the back of the book suggest you'll 'gain the ability to make better informed decisions'. That's pretty unlikely from the first 268pp, as the author ruefully acknowledges (from her earlier readers' comments) in the Afterword. So there then follows 8pp of 'choice techniques', which most readers will find amount to nothing special.
And the first 268pp? As another Amazon Reviewer (AR) implies, they consist of a rambling collection of research data and their woolly conclusions from which little can be usefully distilled. Because the author actually writes clearly but lacks a decent editor, it would be too harsh to say it's waffle.
Anyone researching the psychobiology of choosing will be interested in the sweep and detail of this content; though beware, there is a particularly harrowing account of testing rats, which are intelligent animals, to their destruction (Richter, 1957). For a pop-psycho book, this episode should have been toned down for today's readers.
As another AR says, there are indeed many other good books on well-grounded and practical decision-making techniques, and this work must be compared against these; hence the one star.
And the first 268pp? As another Amazon Reviewer (AR) implies, they consist of a rambling collection of research data and their woolly conclusions from which little can be usefully distilled. Because the author actually writes clearly but lacks a decent editor, it would be too harsh to say it's waffle.
Anyone researching the psychobiology of choosing will be interested in the sweep and detail of this content; though beware, there is a particularly harrowing account of testing rats, which are intelligent animals, to their destruction (Richter, 1957). For a pop-psycho book, this episode should have been toned down for today's readers.
As another AR says, there are indeed many other good books on well-grounded and practical decision-making techniques, and this work must be compared against these; hence the one star.
20 of 22 people found the following review helpful
Format:Paperback
Before choosing to buy this book I saw both on a visit to the book shop and suggested by recommendation on Amazon;I decided to observe how many times I made a choice that day and to analyzing what were the reasons for choosing.By mid-day I rushed back to the bookshop hoping that the book was still there.
This book is a must for anyone who wants to understand a basic activity we exercise every moment of our lives.
The book is well and clearly written with lots of interesting anecdotes.
I feel privileged to have been taken on this narrative journey and saddened when I finished it.
I recommend it.
This book is a must for anyone who wants to understand a basic activity we exercise every moment of our lives.
The book is well and clearly written with lots of interesting anecdotes.
I feel privileged to have been taken on this narrative journey and saddened when I finished it.
I recommend it.
Most Recent Customer Reviews
Useful
A real practical support for getting acquainted with your own decision process and all factors influencing the way you perceive and then choose. Read more
Published 10 months ago by Andrea
Not bad
This is quite an interesting book, but in a crowded marketplace (there are loads of books about decision-making research now) I'm not sure it's one anyone really needs to... Read more
Published 17 months ago by tomsk77
DISAPPOINTED
I bought this bought because it was reviewed in the Financial Times. My expectations were high as it is not related to financial issues. Read more
Published 17 months ago by kenb
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