The Art of Choosing and over 2 million other books are available for Amazon Kindle . Learn more
  • RRP: £9.99
  • You Save: £2.00 (20%)
FREE Delivery in the UK on orders with at least £10 of books.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
The Art Of Choosing: The ... has been added to your Basket
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Trade in your item
Get a £0.34
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them Paperback – 7 Apr 2011


See all 13 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£1.77
Paperback
"Please retry"
£7.99
£2.74 £1.10
£7.99 FREE Delivery in the UK on orders with at least £10 of books. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them + The Paradox of Choice: Why More Is Less (P.S.) + Stumbling on Happiness (P.S.)
Price For All Three: £22.67

Buy the selected items together


Trade In this Item for up to £0.34
Trade in The Art Of Choosing: The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them for an Amazon Gift Card of up to £0.34, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 352 pages
  • Publisher: Abacus (7 April 2011)
  • Language: English
  • ISBN-10: 0349121427
  • ISBN-13: 978-0349121420
  • Product Dimensions: 12.6 x 2.3 x 20.3 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 29,228 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to (Atul Gawande, author of BETTER and COMPLICATIONS)

** 'No one asks better questions, or comes up with more intriguing answers (Malcolm Gladwell, author of THE TIPPING POINT)

Book Description

* An eye-opening account of the hidden workings of choice in everyday life

* Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

3.5 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 16 Aug. 2010
Format: Hardcover
Easy choices - like cake or death, as in British comedian Eddie Izzard's famous routine - don't require much thought or study. But almost any other choice invites complications and confusion, a problem social psychologist Sheena Iyengar mines and turns into fascinating reading. In this study of different facets of decision making, she delves into such topics as whether your devotion to Coca-Cola relies on its taste or its ties to Santa Claus, and she touches upon subjects as varied as fashion, rats, jam, arranged marriage, and even the life and death of premature babies. This compelling book (with a beautiful cover) answers questions about decisiveness with intriguing studies, though you may not agree with every conclusion. Perhaps Iyengar could have offered her suggestions for improved, real-life decision making more succinctly, but she provides excellent detail, plus take-home tips for making better choices in the supermarket or the boardroom. Given the fine job she's done combining research with gee-whiz revelations, getAbstract suggests this book to managers, marketers, public relations professionals and all sales executives.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
I was sitting in New York at JFK airport in November 2010, bored stiff. I bought a copy of the FT. (International edition] In this was a review of the above book:

" Iyengar, a psychologist and professor at Columbia Business School, is a pioneer in the study of how we make choices, and her book is in a class apart from the pop- psych ramblings that clog the bookshelves. An erudite and elegant investigation of choice and its effect on issues, such as marketing, employment and healthcare."

So I bought the book because of the review. The content is stimulating and will certainly encourage you, to think about the decisions/choices that you make across all aspects of your life

The author has a tendency to drift from one concept/idea to another. The book I found, also did not fully come across as a cohesive, integated whole, this was most apparent towards the end. One of the strengths of the book, is the extensive literature, research and range of people she has used, in putting this very readable book together.

The very extensive reviews in the US are broadly positive. (See Amazon.com) However some refer to other books, on this sort of topic which some reviewers say are worth considering/better than this one. I have not read the alternatives that are put forward, but have bought some 200+ books from Amazon, over the past few years and reviewed 100+ and regard this as a reasonable buy. My rating is somewhere between 3-4 stars.

In one review in the US the author is described as a " brave and determined women," yes, this most certainly comes across after reading the book. Despite her blindness she has written, a surprising and insightful book. The last part of the book needs pulling together more effectively, to do justice to the content which is generally of good quality.

Stan Felstead - Interchange Resources UK.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By S. Yogendra VINE VOICE on 23 Jan. 2011
Format: Hardcover
With a researcher's and practitioner's interest in decision-making, I did not have to ponder over the choice to buy this book. Nor did I struggle with reading its 268 pages in just over 4 hours. Professor Sheena Iyengar has written an engaging treatise on what choice means to human beings, how we make choices in the face of sometimes confounding contradictions and uncertainties, and how the sheer option and the act of choosing can affect our well-being. The illustrative examples and stories cover a wide range - from the trivial, such as picking between two colours of nail polish, to the serious life-and-death choice of whether to keep a sick neo-nate on life support or to turn it off.

Using many such stories from research, Professor Iyengar shows how the desire for choice, as a way to exercise control, is universal. She demonstrates how our "framing" of choices depends upon the stories we have been told, and our beliefs that may arise from our culture, religion, ethnicity etc. A freedom to choose may be a "freedom to" or "freedom from", as Erich Fromm has written so how in an increasingly globalised world do we reconcile all these differences in perspective? Professor Iyengar proposes a sort of "metaphorical multilingualism", using her own example of how she uses the language of sighted people although she is functionally blind.

Professor Iyengar takes us on a fascinating exploration of American history to show how choice relates to identity, and yet how many more people are alike than not although they prefer to think otherwise. Such contradictions contained within us in Walt Whitman-esque multitudes, she argues that we constantly rearrange our identities to appear independent-thinking, identity being a dynamic process not a static object.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Andrea on 25 July 2011
Format: Paperback
A real practical support for getting acquainted with your own decision process and all factors influencing the way you perceive and then choose.
It requires to be read very slowly in order to recognize and match the patterns described, thus getting the most of it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
21 of 25 people found the following review helpful By Carl Rodgers on 6 Aug. 2010
Format: Paperback
Before choosing to buy this book I saw both on a visit to the book shop and suggested by recommendation on Amazon;I decided to observe how many times I made a choice that day and to analyzing what were the reasons for choosing.By mid-day I rushed back to the bookshop hoping that the book was still there.
This book is a must for anyone who wants to understand a basic activity we exercise every moment of our lives.
The book is well and clearly written with lots of interesting anecdotes.
I feel privileged to have been taken on this narrative journey and saddened when I finished it.
I recommend it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback