Top positive review
4 people found this helpful
An entrepreneurial guide to music publishing
on 3 April 2012
The book's title says it all. It is an entrepreneurial guide to music publishing for the media industries.
Having read many books on that matter, that entrepreneurial perspective has always been missing. This book puts things right.
Without going into too much detail as for copyright law and the legalese, Helen Gammons explains how things work but most importantly how you can make the most of it as a music publisher/entrepreneur in 2010.
She provides context, defines a clear picture of today's music publishing sector and its positioning within the media industries, not just the music industry on its own - which is something previous books often missed to consider.
This book helps you think with the entrepreneurial logic to get the best of your assets and the opportunities the industry offers.
Most importantly, she encapsulates today's role of the music publisher very well, especially the A&R and creative processes. The chapter on the role of the music publisher and that of the music producer show it well.
A previous review says the author doesn't get a grip of who her audience is, considering the vocabulary used.
I've got nothing against them and I'm always happy to get to them when needed, but thanks God, this book isn't written by an attorney addressing students majoring in copyright law!
I would say this book is for anyone seriously considering a career in the music publishing, recording, or licensing sectors of the music industry whether they are artists, managers or just professionals overall. Even people working in another media sector may feel concerned by the topic. Therefore, that comprises a wide audience per se.
Having said that, as a serious newcomer or an established professional of the industry, reading this book involves doing previous and post research on the matter anyway.
Although the structure of the book is excellent, and the various issues all and well addressed, I'm not rating the book 5 stars because of the digressions that can be disturbing sometimes (although interesting) and the wikipedia bit already mentioned in another review post.
Moreover, because I clearly feel the expertise and knowledge that the author has, sometimes I wish she had developed some points more, but that's the eager reader that is speaking right now.
Helen Gammons turns out to be an self-respecting entrepreneur and a real motivator. She conveys her passion for music and entrepreneurship throughout the book, which makes it easy to read. For that, my favourite bit is definitely the preface part. Music is a business, a business that is always changing.
This isn't the only book about music publishing you should get, but as far as I'm concerned, I put it in my top 3 book on that matter.