- Hardcover: 146 pages
- Publisher: Chartwell Books Inc.,U.S.; New edition edition (Dec 2004)
- Language English
- ISBN-10: 0785813306
- ISBN-13: 978-0785813309
- Product Dimensions: 22.4 x 22.4 x 1.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 2,267,603 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
A survey of changing packaging designs from family favourites like Ovaltine and Colmans mustard to long-forgotten brands, providing a history and mirror to domestic lives over the past five centuries. The author has established a museum devoted to the history of advertising and packaging.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Hardcover
Containing information on over 1,000 commodities from the middle 1800's through into the 20th Century this book provides a wealth of knowledge for all who have any interest in how things were produced and marketed in the nineteenth and twentieth centuries. Set out in sections relating to subject matter and commodities it provides an essential research tool for the social historian and the casual reader alike. From the standpoint of the graphic designer the host of colour plates gives an insight into the background to how labelling and the design of labels has progressed in the last hundred and fifty years. Published at an eminently affordable price this small volume is well worth the money. Ben Beazley.
Format:Paperback|Amazon Verified Purchase
As a fan of Robert Opies books on brand names was pleased to see this whilst browsing and really glad I bought it.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
1 of 1 people found the following review helpful
Use only as directed on label
1 Sep 2010
Format:Hardcover
I'm surprised no one has reviewed this wonderful book. Page after page of labels from ordinary products that could be found in any house over the decades. Admittedly most of the thousand shown are British but they could be from any English speaking country. Label design, to a certain extent, is dictated by the shape of the container. In the past beer bottles from anywhere tended to have oval designs, fruit boxes favor square graphics to fit the end of the box, medicine labels usually have plenty of type detailing the contents.
Fortunately most of the contents are pre-Second World war and some probably before the first one, so they exhibit an exuberance of color, illustration and an amazing range of lettering (graphic design folk will love this book). A spread that caught my eye had two pages from a label printer's catalog where the company had created generic designs for drinks. Some of them (unfortunately just a bit too small to appreciate) had wonderful still-life art of fruit on a table or hanging on a tree. Throughout the book the labels from the past always has beautiful illustrations.
All these great label are presented in a handsome looking book, most are cutout shapes but several pages, nicely, have attractive still-life photos of packaging. Robert Opie is probably the only person who could have created this book. He has over thirty thousand labels in his collection and runs a packaging museum in England. This has enabled him to edit several scrapbooks of packing and printed ephemera and a delightful book about British candy packaging and advertising: Sweet Memories, featuring some stunning graphics especially from the Twenties and Thirties.
***SEE SOME INSIDE PAGES by clicking 'customer images' under the cover.
Fortunately most of the contents are pre-Second World war and some probably before the first one, so they exhibit an exuberance of color, illustration and an amazing range of lettering (graphic design folk will love this book). A spread that caught my eye had two pages from a label printer's catalog where the company had created generic designs for drinks. Some of them (unfortunately just a bit too small to appreciate) had wonderful still-life art of fruit on a table or hanging on a tree. Throughout the book the labels from the past always has beautiful illustrations.
All these great label are presented in a handsome looking book, most are cutout shapes but several pages, nicely, have attractive still-life photos of packaging. Robert Opie is probably the only person who could have created this book. He has over thirty thousand labels in his collection and runs a packaging museum in England. This has enabled him to edit several scrapbooks of packing and printed ephemera and a delightful book about British candy packaging and advertising: Sweet Memories, featuring some stunning graphics especially from the Twenties and Thirties.
***SEE SOME INSIDE PAGES by clicking 'customer images' under the cover.
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