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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (Unabridged)
 
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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (Unabridged) [Audio Download]

by Frank Rose (Author), William Dufris (Narrator)
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 10 hours and 25 minutes
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: Audible, Inc.
  • Audible Release Date: 2 Dec 2011
  • Language: English
  • ASIN: B006H5D22U
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product Description

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago, we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate - experiences to immerse ourselves in at will.

Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world - people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

©2011 Frank Rose; (P)2011 Audible, Inc.

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Most Helpful Customer Reviews
By Robksw
Format:Hardcover|Amazon Verified Purchase
Must read for anyone who is interested in digital and storytelling - to my mind that's pretty much anyone who is breathing.
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the art of immersion 10 Feb 2012
By nicole
Format:Hardcover
really nicely written. engageing. learning through reading about case studies
would recomend it to everyone who is interested in storytelling and how costumers engage with
characters and take their story further (movies)
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