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The Art of Framing: Managing the Language of Leadership
 
 

The Art of Framing: Managing the Language of Leadership [Kindle Edition]

Gail T. Fairhurst , Robert A. Sarr
2.0 out of 5 stars  See all reviews (3 customer reviews)

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Review

"The power to frame issues, influence the terms of the discussion, and help people understand opportunities and challenges is a recognized leadership capability. The Art of Framing is a practical primer on framing issues to manage meaning." --Nancy Burgas, district manager, Executive Development, AT&T

Product Description

Learn the language of persuasion

How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.

Product details

  • Format: Kindle Edition
  • File Size: 2929 KB
  • Print Length: 240 pages
  • Publisher: Jossey-Bass; 1 edition (26 Jan 1996)
  • Sold by: Amazon Media EU S. r.l.
  • Language: English
  • ASIN: B0014AS5PW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #691,796 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
1.0 out of 5 stars Amazon.com has far better books 25 Aug 1999
By A Customer
Format:Paperback
Having already done extensive reading on charismatic leadership and the unique role of language in this ambiguous process, I was disappointed with this particular endeavor. It was too basic and shallow to be of any practical guidance. Certainly effective leadership depends on much more than the creative use of metaphor, analogy, and the like. I strongly suggest other books that take the idea of language and leadership much farther than this work, and with a much more academic, thorough and compelling approach, including Jay Conger's work on charismatic leadership (The Charismatic Leader: Behind the Mystique of Exceptional Leadership, Jay A. Conger, Jossey-Bass Publishers, 1989)
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1 of 1 people found the following review helpful
1.0 out of 5 stars I couldn't keep reading this book 30 Dec 1998
By A Customer
Format:Paperback
I don't feel the authors have a clear idea of who their readers are. Some of the sentences in the book are virtually incomprehensible - and this in a book about managing your language. I just couldn't keep reading and returned the book.
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4.0 out of 5 stars A great eye-opener about framing. 22 Aug 2011
By BrianB
Format:Kindle Edition
" 'Individuals believe they agree on what it means to be part of a family' yet the actual interpretations remain quite different. The attitudes of both "all forgiving" and "tough love" fall within the spectrum of the meanings for family."
I've picked this book up again having bought and read it years ago. The above quote typifies what I remember about it. Many eye-opening reminders that the language we use has unintended consequences if we use it loosely. To lead it helps to understand your audinece is a deep way. I'd like help to convert the ideas into practical situations, but the book has important messages I haven't seen in other books.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 2.8 out of 5 stars  4 reviews
36 of 41 people found the following review helpful
1.0 out of 5 stars Amazon.com has far better books 25 Aug 1999
By A Customer - Published on Amazon.com
Format:Paperback
Having already done extensive reading on charismatic leadership and the unique role of language in this ambiguous process, I was disappointed with this particular endeavor. It was too basic and shallow to be of any practical guidance. Certainly effective leadership depends on much more than the creative use of metaphor, analogy, and the like. I strongly suggest other books that take the idea of language and leadership much farther than this work, and with a much more academic, thorough and compelling approach, including Jay Conger's work on charismatic leadership (The Charismatic Leader: Behind the Mystique of Exceptional Leadership, Jay A. Conger, Jossey-Bass Publishers, 1989)
7 of 8 people found the following review helpful
4.0 out of 5 stars An Effective Account of Framing in Business Settings 26 Feb 2010
By An Intellectual - Published on Amazon.com
Format:Paperback
As used in the book, "framing" refers to how a person through speech, culture, etc comes to interpret their experience. For example, business competition might be interpreted through the frame of "sports" (i.e. "get your head in the game","teaming").

The Art of Framing is not a comprehensive linguistic analysis of framing. While attempting to aid business leaders, the book also isn't a theoretical analysis of leadership communication. Instead, the book strives to clarify and explore (very) casually the role of framing in business leadership contexts without delving beyond everyday concepts---as in, this is not a sociological or rigorous psychological analysis. The book is written for laymen and is meant to provoke thought and inspire self-development. I recommend this text as a starting point for people trying to improve their communication skills.

As a side note, I've never written a review and don't unless I have a really good reason to. However, I felt compelled to in this case because, prior to my entry, The Art of Framing had a 1-star rating. This book without question does not deserve that low a score----writing style alone should give the author at least 2-stars. It's well written and, because it is also effective at what it's supposed to accomplish, I gave it a 4-star rating.
1 of 1 people found the following review helpful
5.0 out of 5 stars Not for sales gurus or communications PhD's, but useful for everyone else 5 April 2011
By Schnebro - Published on Amazon.com
Format:Paperback
I found this to be a particularly useful book to explain how "framing" and "managing meaning" is fundamental to successful leadership. The book was published 15 years ago as I write this review, and work in the fields of leadership and communication has surely developed, but I still did not find this book to be dated.

It is not too academic nor too deep on the subject of leadership to distract from the purpose--understanding the effective use of language in management. It's perfect for a "practiced novice" like myself who is looking to discover new ideas and put labels on existing but amorphous ones. The snippets of actual conversations that included from their research could sometimes seem out of context but anyone who has worked in a production environment can practically visualize these conversations taking place. They also make passing reference to previously published studies on langauge and leadership and those who want to delve further into a concept can and should look up the source material.

Lots of useful information on how to value the concept of framing, recognize when it's taking place, and harness it to be more effective in your job. The book is filled with practical tips like using "miracle questions" (what if?) and "exception framing" to help shape people's understanding, to name just two. Perhaps this is part of "Sales 101" but as an HR leader, I found this exceptionally useful, especially since it was presented as a way to help people see alternatives, not how to manipulate people or win an argument. Powerful stuff to be sure.

It may not be for everyone, but this is a book I'll keep on my shelf for future reference.
12 of 24 people found the following review helpful
1.0 out of 5 stars Dry 31 Oct 1998
By A Customer - Published on Amazon.com
Format:Paperback
This book was pretty dry with nothing really vivid to pull me into it. The conversations were hard to follow because they were out of context.
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managers pay attention to how things get done, while leaders pay attention to what events and dcci- sions mean. &quote;
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Leadership is all about taking the risks necessary to positively affect the work lives of others and move an organization forward. &quote;
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Effective framers know the perspective of their audience and take seriously the question, "For whom am I managing meaning?" &quote;
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