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The Art of Explanation, Enhanced Edition: Making your Ideas, Products, and Services Easier to Understand [Kindle Edition with Audio/Video]

Lee LeFever
4.0 out of 5 stars  See all reviews (11 customer reviews)

Print List Price: £18.99
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Kindle Edition with Audio/Video, 8 Nov. 2012 £9.92  
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Book Description

The enhanced edition includes videos illustrating the book's concepts more in-depth

Product Description

From the Back Cover

Become an explanation specialist You′ve done the hard work. Your product or service works beautifully—but something is missing. People just don′t see the big idea, and it′s keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience Present: Produce remarkable explanations with visuals and media The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

About the Author

LEE LeFEVER is the Chief Explainer, illustrator, and voice of Common Craft, and is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards and has created explanations for the world's most respected brands, including Intel, Google, Dropbox, and Ford. Its online videos have been viewed more than 50 million times. Today, Common Craft's mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists. Lee can be found in Seattle, Washington, with his wife and business partner, Sachi, and their dog, Bosco, a fine swimmer.

Product details

  • File Size: 589700 KB
  • Print Length: 259 pages
  • Page Numbers Source ISBN: 1118374584
  • Publisher: Wiley; 1 edition (8 Nov. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A6JH74W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: #297,082 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Exposition is probably the most versatile and often the most valuable of the four levels of discourse that Aristotle (384-322 BC) discusses in his Rhetoric (or The Art of Rhetoric). It is usually combined with one or more of the other three (Description, Narration, and Argumentation) to "expose," reveal, explain, illuminate, enlighten, etc. I mention all this by way of framing the remarks about Lee LeFever's book, The Art of Explanation, that follow.

Although he may have envisioned the business world as his primary audience, I think that most of the information, insights, and counsel that he offers can be of substantial benefit to almost anyone else, especially to parents, clergy, teachers, coaches, and those in government, the military, or the not-for-profit world. He organizes his material within three Parts: First, Plan (Chapters 1-4, then Package (5-13), and finally Present (14-18). If executed properly, the process recommends will strengthen the skills needed to create understanding, one's own as well as others'.

As I worked my way through LeFever's lively and eloquent narrative, I was again reminded of an observation by Albert Einstein: "If you can't explain it to a six year old, you don't understand it yourself." Einstein would be the first to concede that there are exceptions but, most of the time, explanations fail because those who offer them do not as yet understand, sufficiently, the given subject.

That is why LeFever devotes so much attention to the skills and techniques needed to prepare an explanation, "one that describes facts in a way that makes them understandable. The intent of an explanation is to increase understanding." However, increasing one's own understanding must precede efforts to increase another's -- or others' -- understanding.
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3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
The book is written in a very accessible manner, in plain and effective language. The content and proposed process to design explanations really stick! I have used the principles of understanding the informedness and ability of the audience as well as the structure of explanation in my writing, and received positive feedback on the clarity. An indication it was well worth the effort to get acquainted with this work.

Minor note though is that the content is presented in a repetitive manner. This helps to make the message stick, but at the same time brings up a "yes, we covered that already".

Other than that, highly recommended!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Very useful 11 Dec. 2012
As someone who makes web corporate videos I found this book very useful both for generating ideas within a realistic framework that is effective.
One gem I took from it was the subject of packaging and narrowing down the focus of your story/ product. As well as the using limitations as a way to be creative.
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13 of 15 people found the following review helpful
2.0 out of 5 stars Self promotional and verbose 8 Aug. 2013
Format:Paperback|Verified Purchase
Contained within the covers is potentially a great book. Many people fail to clearly and concretely explain their ideas, concepts, pitches, products etc to others. This is always going to be the case.

So the potential for a book that aims to teach us how to clearly explain the point we're trying to make is enormous.

Sadly this book was a let down for a number of reasons:

1. On pretty much every page, the author either talks about himself, his wife or his company - and how great they are.
2. There are very few real-life case studies or examples - there are plenty of made up examples, but not much in the way of real-life scenarios.
3. The book is probably 3-4 times longer than it needs to be - most of it is superficial filler material. It would have been better to publish a short, sharp book with easily digestible nuggets of information and key takeaways.
4. So much repetition within chapters - the author makes a point, then makes it again and again and again.
5. In one chapter the author introduces the 'explanation scale' - thus going against what he said in the earlier chapter about clarity and simplicity. Typical fodder from someone trying to make things more complicated than they need to be.

The author uses the quote attributed to Albert Einstein - "If you can't explain it to a six year old, you don't understand it yourself." Shame he didn't take notice of the quote himself.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Worth a read 11 Mar. 2013
By RogerB
Format:Paperback|Verified Purchase
I enjoyed this and liked the ideas it raises, the approach with QR codes to link to a website with videos was nice as well.
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1 of 1 people found the following review helpful
1.0 out of 5 stars This is a complete waste of time 23 Nov. 2014
Format:Paperback|Verified Purchase
This is a complete waste of time. Do not waste your money on this book. Please.
The first half is spent telling you how great the authors company is and the rest gives inane, blatantly fictional examples of explanation, but no clear explanation of how to explain clearly.
Clear enough?
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