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The Art of Being Chosen: Secrets of Success from the Giants of Retail
 
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The Art of Being Chosen: Secrets of Success from the Giants of Retail [Paperback]

Martin Butler
5.0 out of 5 stars  See all reviews (1 customer review)
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The Art of Being Chosen: Secrets of Success from the Giants of Retail + People Don't Buy What You Sell + Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
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Product details

  • Paperback: 330 pages
  • Publisher: Management Books 2000 Ltd (22 Oct 2010)
  • Language English
  • ISBN-10: 1852526637
  • ISBN-13: 978-1852526634
  • Product Dimensions: 20.8 x 14.8 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 149,582 in Books (See Top 100 in Books)

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Martin Butler
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Product Description

Review

This book is like getting the world's leading retailers to help you run your shop...A" Ian Cheshire, CEO of Kingfisher Worldwide

Product Description

Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truly successful in this highly competitive and cut-throat arena? Face to face, Martin Butler interviewed nearly 100 of the world's most successful retail bosses and now takes you behind the scenes of their victories. From New Zealand to New York, China to Cape Town, this ground-breaking book delivers extraordinary access to some sensationally big thinking from the biggest names in retail including: Wal-Mart, Carrefour, Tesco, Macy's, M&S and Starbucks. This robust and exhaustive two-year research programme has led Martin to identify six guiding principles for retail success - no matter how large or small a retail business may be. From Aldo to Zara, this revolutionary book includes 54 easily digestible case studies, packed full of insight and innovation. To thrive, retailers must look to establish a competitive edge. This book will show them how.

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Customer Reviews

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Most Helpful Customer Reviews
1 of 3 people found the following review helpful
Tributes received 4 Jun 2011
Format:Paperback
' "Another gem from Martin Butler - required reading for anyone looking for retail success." Sir Stuart Rose, Chairman and CEO, Marks & Spencer (UK & international)

' "In his latest book, Martin Butler demonstrates his considerable talent for mining insightful anecdotes and thoughtful commentary. Retailers just beginning their careers and industry veterans alike should be sure to read it." Mike Ullman, Chairman & CEO JC Penney (USA)

' "A book to be congratulated for the quality of its research and the light it has shone into many of the world's leading retail Corporations." Jesus Echevarria, CCO Inditex (incl. Zara) (Global)

' "This book is a no-nonsense précis of leadership skills from the best-of-the-best retailers." Robert Willett, CEO, Best Buy International (Global)

' "This book is like getting the world's leading retailers to help you run your shop..." Ian Cheshire, Group CEO Kingfisher (UK & International)

' "Learning from the great entrepreneurs of our time, if I'd read this book when I started out I think our success would have been greater and faster." Jack Smith, founder, The Sports Authority. (USA, Japan & China)

' "An accomplished and thought provoking piece of innovative global research - effortlessly unlocking the secrets behind many of the world's most successful retailers." Terry Green, CEO Fashion, Tesco (Global)

' "A must read for anyone who cares about customer perception, market differentiation and effective leadership." Len Roberts former CEO, Radio Shack (USA)

' "Monumental research is at the core of this remarkably insightful book. The material gleaned from world leaders in retail make this book invaluable for anyone with an interest in retail." Naomi Milgrom, owner Sussan, Suzanne Grae & Sportsgirl Group (Australasia)

' "I found this book to be superbly focused and very succinct!" Jeremy Hobbins, Li & Fung (Great China)

' "Over 50 leaders from retail, around the world. All in one place. Great research, well presented, much to learn." Justin King, CEO Sainsbury's (UK)

' "I am particularly impressed with the collection of shared experiences from industry leaders; each with an in-depth perspective and varied approach to retail." Casey Lim, COO, Sprint-Cass (Singapore)

' "Insightful, illuminating and inspiring. A must-read for anyone interested in the dynamics of the retail industry." Michael Kok, Group CEO, Dairy Farm. (Greater China)

' "It's a terrific read!" Mike Gould, Chairman & CEO, Bloomingdales. (USA)

' "If you can't learn from this book perhaps you shouldn't be in retailing or you've been in it too long!" Hugh Perrett, founder, Pak 'N Save. (New Zealand)

' "The big attraction about this book is you can digest a lot of great information in bite-sized chunks. It's as sweet as the chocolate on the cover!" Hugh Harvey, Managing Director, Comet. (UK)

' "A fund of information and insights presented in an engaging manner and guaranteed to resonate deeply with retailers. When you put the book down, you have gained years of experience" Bijou Kurien, Former COO, Watch & Clock Division, Titan Industries. (India)

' "I refer to this book often as a motivating tool for my personal advancement and for improving my focus." Richard Draeger, Joint owner Draeger's (USA)

' "A fascinating and easily digestible trip around the world of retail. There is a real gem in every chapter." Simon Fox, CEO HMV Group. (UK & International)

' "An excellent insight into global retailers and their experiences." Nick Badminton Chief Executive, The Pick n Pay Group. (Africa)

' "I love the style and content - Martin Butler has certainly succeeded in pulling together the secrets of success from a host of the world's great retailers." Andrew Jennings former President Holt Renfrew (Canada)

' "Martin's latest book is a one-stop shop for an insight into leading retailer's stories on how to win. A great reference for, and challenge to future retailers to innovate and outperform their elders!" Phil Wrigley, Chairman, New Look. (UK & International)

' "What a great collection of some of the best ideas, thoughts and innovations from retailers around the world. A great opportunity to plagiarise ideas and add value to some of your own ideas in retailing in your environment" Bernie Brookes, CEO, Myer Department Store Group. (Australia)
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