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The Art of the Airways [Hardcover]

Geza Szurovy
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 180 pages
  • Publisher: Motorbooks International (14 Nov 2002)
  • Language: English
  • ISBN-10: 0760313954
  • ISBN-13: 978-0760313954
  • Product Dimensions: 31.4 x 27.4 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,247,458 in Books (See Top 100 in Books)

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Inside This Book (Learn More)
First Sentence
First the ground staff handed the young woman a pair of fleece-lined flying boots and a full-length sheepskin coat. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Up, up and away 22 Sep 2003
By Robin Benson TOP 500 REVIEWER VINE VOICE
Format:Hardcover
The main difference between early airline posters and later years was the size of the plane. The new winged transport was a prominent design element and the end location, if any, was hardly mentioned. Now, with air travel so commonplace and lots of airlines using the same jet (thanks Boeing and Airbus) the destination is the selling point. Geza Szurovy has selected some fascinating examples of the genre for his book.

Page eleven shows the first airline poster, the 1914 St Petersburg to Tampa route, in a tiny Benoist flying boat, that amazingly only carried one passenger. The venture lasted three months. Of the 170 posters shown there's plenty of choice to nominate your favourites, I like the ones that feature cut-aways of the aircraft and also the beautiful stylised airbrush rendering of New York that TWA used for their Transcontinental Boeing 307 poster from 1940, on page fifty-eight.

Presented in a book these posters create their own interest but I don't think many of them would have won any design awards. The typography and graphics, mostly paintings, just reflect what the airlines marketing department wanted. However ignore the type and look at the artwork and you'll see some wonderful illustrations from Cassandre, Jean Carlu, McKnight Kauffer, David Klein and Stan Galli and one from ace cartoonist Jack Davis, for Icelandic Air.

This is a large size all-colour book but I was disappointed by the bland presentation, all the posters are butted into a light grey top-to-bottom panel on each page and even more annoying, on many pages, someone had the silly idea of adding small black and white photos of the planes that appear in the posters.
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Amazon.com: 4.7 out of 5 stars  9 reviews
17 of 17 people found the following review helpful
4.0 out of 5 stars Up, up and away. 22 Sep 2003
By Robin Benson - Published on Amazon.com
Format:Hardcover
The main difference between early airline posters and later years was the size of the plane. The new winged transport was a prominent design element and the end location, if any, was hardly mentioned. Now, with air travel so commonplace and lots of airlines using the same jet (thanks Boeing and Airbus) the destination is the selling point. Geza Szurovy has selected some fascinating examples of the genre for his book.

Page eleven shows the first airline poster, the 1914 St Petersburg to Tampa route, in a tiny Benoist flying boat, that amazingly only carried one passenger. The venture lasted three months. Of the 170 posters shown there's plenty of choice to nominate your favorites, I like the ones that feature cut-aways of the aircraft and also the beautiful stylised airbrush rendering of New York that TWA used for their Transcontinental Boeing 307 poster from 1940, on page fifty-eight.

Presented in a book these posters create their own interest but I don't think many of them would have won any design awards. The typography and graphics, mostly paintings, just reflect what the airlines marketing department wanted. However ignore the type and look at the artwork and you'll see some wonderful illustrations from Cassandre, Jean Carlu, McKnight Kauffer, David Klein and Stan Galli and one from ace cartoonist Jack Davis, for Icelandic Air.

This is a large size all-color book but I was disappointed by the bland presentation, all the posters are butted into a light grey top-to-bottom panel on each page and even more annoying, on many pages, someone had the silly idea of adding small black and white photos of the planes that appear in the posters. This addition makes the depth of many posters smaller than they need be and the little photo, frequently showing plenty of detail, is just wasted. Fortunately this design treatment does not apply to every page.

If you are interested in the graphics of the airline business have a look at the beautifully designed 'En Route' by Lynn Johnson and Michael O'Leary, this concentrates on airline luggage label art and shows some super examples from airlines featured in 'The Art of the Airways'.

***FOR AN INSIDE LOOK click 'customer images' under the cover.
10 of 10 people found the following review helpful
5.0 out of 5 stars Superb Book 8 Jan 2005
By John Pestle - Published on Amazon.com
Format:Hardcover
This is a superb book. The posters are gorgeous and interesting-such as evocative scenes from North Africa in the 1930's and an airplane where the passenger seats were in the wing root. The text is intelligent and concise. Overall the book transports you to times and places far away. We have watched people aged 8 to 80 with no special interest in airlines spend far more time with it than they (or we) had expected.

Mr. Szurovy has had a life long love affair with airplanes, and it shows in this book. We highly recommend it for those who love airplanes, and those who want a great book of romantic and exotic posters from airline companies of yesteryear.
8 of 8 people found the following review helpful
5.0 out of 5 stars A lovely book 30 Sep 2003
By connoisseur - Published on Amazon.com
Format:Hardcover
If you take an interest in world aviation history from the passsengers' viewpoint, this book should conjour up the romance and adventure of flying by air during the last century. And in the days when it was extremely expensive relative to sea and land travel, you can understand the need of the airlines to entice people to spend the money.
The book has posters from around the world, even from Australia's Qantas (which the author mis-spells as Quantas), but not alas from a New Zealand airline (but don't worry, the book "The Aircraft of Air New Zealand and affiliates since 1940" puts that right). All posters in this book are superbly reproduced, with an adequate commentary and the page design is very nice. Good stuff!
4 of 4 people found the following review helpful
5.0 out of 5 stars Great Nostalgic Fun 13 Mar 2006
By Sunshine - Published on Amazon.com
Format:Hardcover
Impressive look back to early days of air travel. The posters are very clear and have been reproduced well. This is a keeper!
2 of 2 people found the following review helpful
5.0 out of 5 stars Art of the Airways 30 Jan 2010
By Linda Umstead - Published on Amazon.com
Format:Hardcover|Verified Purchase
A beautiful book with big reproductions of historic airline posters as well as fascinating historical information. Great coffee table book for the world traveler.
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