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The Apprentice [Paperback]

Alan Sugar
3.3 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

16 Feb 2006
Following the huge success of the first series on BBC2, "The Apprentice" will accompany the 2nd series planned for February 2006. Sir Alan Sugar is back with a new set of hopeful candidates battling it out to become his next apprentice. "The Apprentice" will be a fully updated version of the original "Apprentice" book, which has sold over 36,000 copies so far. With a brand new section, the book will catch up with the apprentices from the first series, assessing - with the benefit of hindsight - what they learnt from their experiences, as well as filling us in on Tim's progress working with Sir Alan. We will also be introduced to the new candidates from the second series. Packed with case studies, Sir Alan's own business tips and user-friendly practical advice to becoming an entrepreneur, this book is an essential for budding-entrepreneurs and fans of the hit series.

Product details

  • Paperback: 224 pages
  • Publisher: BBC Books; Updated ed edition (16 Feb 2006)
  • Language: English
  • ISBN-10: 0563493372
  • ISBN-13: 978-0563493372
  • Product Dimensions: 19.6 x 12.6 x 2.4 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 542,123 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
54 of 55 people found the following review helpful
4.0 out of 5 stars A quick read 28 Mar 2005
By A Customer
For anyone who watches the BBC show, this is a good companion to have as it puts flesh on the bones of the TV series. For anyone who hasn't seen the show it is still a good read. There is anything particularly new in the business principles presented but what is refreshing is the way that Sir Alan Sugar presents the information. It is direct and to the point. There is no fluff. Many business books are a chore to read. This book has practical information presented in bite sized pieces which are very easy to digest.
I've given the book 4 stars, with 1 star taken away for quite a number of typographical errors scattered throughout. It's obvious the book was hurried out to coincide with the beginning of the TV show.
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44 of 47 people found the following review helpful
5.0 out of 5 stars Great if you're a fan of the series... 18 Mar 2006
By Chris
If you read the previous book from The Apprentice, then the initial thing you'll notice about this one is that it is very similar for the first section of the book.
The opinions and thoughts of Sir Alan have basically been copied from the original book to this one, with a few tweaks here and there.
For me this was fine as I am a big fan of the series, and also find that if I read things a few times over I take them in better.
The main difference with this book is the review of the tasks from the last series. Sir Alan gives his thoughts on the outcome from each task, and expresses his opinions on various aspects of each task. There is also an overview of the candidates from the new series.
If like me you love 'The Apprentice', and you are happy to read the same thing again, this book is for you. If however you are looking for some brand new advice and new detail of personal experience from Sir Alan, there really isn't much in here so it might be what you want.
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3.0 out of 5 stars OK but i've read better business books. 31 May 2014
Format:Paperback|Verified Purchase
He only talks about the first 2 seasons about the Apprentice, which is not blamable, but I expected him to update it and make re-releases once the other seasons where released, Donald Trump is better.
I think you should go buy the book "The way I see it" it has a more indepth knowledge or Sir Alan Sugar's thoughts.
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5.0 out of 5 stars Very good! 24 May 2009
Although I couldn't select another shipping method than 60 days, the product arrived in 2 weeks time, in good conditions.
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Format:Paperback|Verified Purchase
Bought this after the 1st series of the apprentice - my that was a while ago! It was when the series was really business focused and a lot less dramatic. Really useful and insightful book with quick practical tips. Definately not written by Alan Sugar though.
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8 of 11 people found the following review helpful
4.0 out of 5 stars Interesting read 19 Sep 2005
Format:Paperback|Verified Purchase
I read this over a few days during lunch and on the whole it is an interesting read.
The book provides some additional background to the competitors and a few bucketloads of Alan's business techniques thrown in for good measure.
I'm looking forward to the next series!
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