- Paperback: 224 pages
- Publisher: BBC Books; Updated ed edition (16 Feb 2006)
- Language English
- ISBN-10: 0563493372
- ISBN-13: 978-0563493372
- Product Dimensions: 19.6 x 12.6 x 2.4 cm
- Average Customer Review: 3.6 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 112,962 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Following the huge success of the first series on BBC2, "The Apprentice" will accompany the 2nd series planned for February 2006. Sir Alan Sugar is back with a new set of hopeful candidates battling it out to become his next apprentice. "The Apprentice" will be a fully updated version of the original "Apprentice" book, which has sold over 36,000 copies so far. With a brand new section, the book will catch up with the apprentices from the first series, assessing - with the benefit of hindsight - what they learnt from their experiences, as well as filling us in on Tim's progress working with Sir Alan. We will also be introduced to the new candidates from the second series. Packed with case studies, Sir Alan's own business tips and user-friendly practical advice to becoming an entrepreneur, this book is an essential for budding-entrepreneurs and fans of the hit series.
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Customer Reviews
Most Helpful Customer Reviews
54 of 55 people found the following review helpful
Format:Paperback
For anyone who watches the BBC show, this is a good companion to have as it puts flesh on the bones of the TV series. For anyone who hasn't seen the show it is still a good read. There is anything particularly new in the business principles presented but what is refreshing is the way that Sir Alan Sugar presents the information. It is direct and to the point. There is no fluff. Many business books are a chore to read. This book has practical information presented in bite sized pieces which are very easy to digest.
I've given the book 4 stars, with 1 star taken away for quite a number of typographical errors scattered throughout. It's obvious the book was hurried out to coincide with the beginning of the TV show.
44 of 47 people found the following review helpful
Format:Paperback
If you read the previous book from The Apprentice, then the initial thing you'll notice about this one is that it is very similar for the first section of the book.
The opinions and thoughts of Sir Alan have basically been copied from the original book to this one, with a few tweaks here and there.
For me this was fine as I am a big fan of the series, and also find that if I read things a few times over I take them in better.
The main difference with this book is the review of the tasks from the last series. Sir Alan gives his thoughts on the outcome from each task, and expresses his opinions on various aspects of each task. There is also an overview of the candidates from the new series.
If like me you love 'The Apprentice', and you are happy to read the same thing again, this book is for you. If however you are looking for some brand new advice and new detail of personal experience from Sir Alan, there really isn't much in here so it might be what you want.
2 of 2 people found the following review helpful
Format:Paperback
The Apprentice - How to get Hired and Nor Fired by Alan Sir Sugar is a 269 page paperback. Fully revised and updated.
The book is a spin-off from the BBC TV series, though the book evolves largely around business principles which the 12 TV episodes represent as 1 people get fired and 1 gets hired.
I enjoyed the book, light-hearted reading with sound business principles. The book begins with a look at Sir A. Sugar life, his advisors, Nick and Margaret and then goes into the business side of things.
The books cover planning and adapting, market selling, perceived value, work-life balance, closing the deal, advertising, interviewing, project management, insubordination, flexibility etc.
As a TV spin-off the book also look as aspect of series 1 and looks forward to series 2. There is an index in the back and details of each series 2 candidate with two charts for IF you really ant to tick the squares to see how each candidate has performed!
The book was well laid-out with quote here and there from Sir Alan and Tim (the winner of series 1) with 'Take Action' business points in each chapter which Sir Alan has written.
The book is a spin-off from the BBC TV series, though the book evolves largely around business principles which the 12 TV episodes represent as 1 people get fired and 1 gets hired.
I enjoyed the book, light-hearted reading with sound business principles. The book begins with a look at Sir A. Sugar life, his advisors, Nick and Margaret and then goes into the business side of things.
The books cover planning and adapting, market selling, perceived value, work-life balance, closing the deal, advertising, interviewing, project management, insubordination, flexibility etc.
As a TV spin-off the book also look as aspect of series 1 and looks forward to series 2. There is an index in the back and details of each series 2 candidate with two charts for IF you really ant to tick the squares to see how each candidate has performed!
The book was well laid-out with quote here and there from Sir Alan and Tim (the winner of series 1) with 'Take Action' business points in each chapter which Sir Alan has written.
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Most Recent Customer Reviews
POOR
Shame, but I could not get into this book. Lord Sugar should write a book about what happens when he chooses the person he wants to be his apprentice and how the person is doing in... Read more
Published 11 months ago by Ann Overton
Why do we have to admire Alan?
Customer Video Review
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0:41
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Published on 28 Jan 2010 by Russell
Very good!
Although I couldn't select another shipping method than 60 days, the product arrived in 2 weeks time, in good conditions.
Published on 24 May 2009 by L. W. Hachem
The Book of the First Series
A good wholesome self-help book for budding entrepreneurs, delivered in "Sir Alan's" straightforward, frank style. Mentions the TV series, but only in passing, really. Read more
Published on 6 Sep 2008 by Andy
outstanding
A book with detail, giving self belief that anything is possible if you can put your mind to it. Gives a good account on how to be successful in business.
Published on 25 Feb 2006
He's not a gaamblaa
Sweet as a nut, me old sunshine. This is an excellent book to accompany his Trump trumping TV show 'The Scorcerer's Apprentice'. Read more
Published on 21 Feb 2006 by Gaz Pacho
Interesting read
I read this over a few days during lunch and on the whole it is an interesting read.
The book provides some additional background to the competitors and a few bucketloads of... Read more
Published on 19 Sep 2005 by Dr. D. M. Hunt
Another business know-it-all
You know, Alan Sugar might be full of snappy one-liners and 'hard truths' about business but frankly if he had to start one today he wouldn't be nearly as successful. Read more
Published on 27 July 2005
this book is wonderful
the book encapulates how alan sugar set up and launched his buisness from scracth and it explores the ways you could run yours. I found the book awe-inspiring. Read more
Published on 21 Feb 2005 by Ray Smith
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