I'm a full time freelance copwriter, and find this book very useful. This ugly little blue guide is a gem in disguise. By helping us express concepts more vividly, analogies represent "shortcuts to power writing," as this author conveys. This book has special relevance for us who need to effectively communicate and persuade others. For example, look up "cowboy" and you'll find a list of more than 150 words, from "rawhide" to "buckaroo," as well as cowboy-related phrases like "mess wagon" and "smile when you call me that." Love it!