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The Alignment Factor: Leveraging the Power of Total Stakeholder Support Hardcover – 27 Mar 2012


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About the Author

Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).

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Amazon.com: 2 reviews
interesting! 17 Mar. 2014
By Inge - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Cees van Riel wrote a very interesting book on stakeholders alignment and the Role of corporate communication in this matter! The only thing the book lacks is a description on how you do iT in reality...
Outstanding!!! 23 Dec. 2012
By leesa - Published on Amazon.com
Format: Paperback Verified Purchase
A must have for any reputation management professional seeking a practical guide to building stakeholder alignment. Van Riel has the power to simplify complex topics into easy to understand bite size takeaways that you can implement in your company. Highly recommended.
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