Bill McKibben is a great writer and deep thinker. This book is packed full of ideas that shows how television is not only ever-present and captivating but is teaching us, the viewing public, many lessons and a world view most of us would find abhorrent if we ever had an open debate about what ideas television should be promoting. This is one reason why our natural world is growing ever fainter while mass consumption of ludicrous products threatens to bury us. If you really care about your health and that of your children, not only would you think about their physical health, but you would be far better off being careful about the kind of garbage television is feeding their brain. This book makes clear the kind of information we do and more importantly, don't learn, by watching television.