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The Aftermath of Feminism: Gender, Culture and Social Change (Culture, Representation and Identity series) Paperback – 20 Nov 2008

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Product details

  • Paperback: 192 pages
  • Publisher: SAGE Publications Ltd (20 Nov. 2008)
  • Language: English
  • ISBN-10: 0761970622
  • ISBN-13: 978-0761970620
  • Product Dimensions: 15.6 x 1.1 x 23.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 36,322 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


McRobbie has written a profound and profoundly disturbing analysis of the state of feminism in contemporary Britain. Weaving together analyses of culture, economics, politics and everyday life, this is a superb demonstration of why cultural studies matters, and of why McRobbie remains one of its most original and important contributors. This book will enlighten you, anger you, inspire you, and force you to ask new questions - I can't ask for anything more from a book. (Larry Grossberg)

McRobbie has produced a landmark text. She argues for a form of feminism that is aware of the contemporary complexities of global media culture while still attentive to political questions of identity, engagement and justice. The Afternath of Feminism is highly sophisticated and theoretically informed, yet also readable and inspiring. It is essential reading for anyone interested in contemporary cultural politics. (Claire Colebrook)

Angela McRobbie has written a courageous and much-needed book, exploring the after-effects of the shift to neoliberalism in which young women today can appear to have everything they wanted, presented in an array of choice and empowerment. She interrogates its dark underbelly and exposes the huge losses for women that ensue. (Sociology)

The inter-disciplinary nature of McRobbie's account is one of its strengths, drawing as it does on psychoanalysis, feminist sociology and cultural studies to provide a powerful breadth of analysis… for a thought-provoking and articulate analysis of what is left for feminism - and what has been lost - this book is excellent.

(Psychology of Women Review)

Angela McRobbie is one of the most prolific and inspiring feminist theorists in the wide field of cultural and media studies... the compilation of these essays in one volume brilliantly shows the consistency in McRobbie's analysis of gender in widely different contemporary cultural products and discourses.

(Liesbet van Zoonen)

To those feminists who assumed that women’s increased labor force participation and a handful of legal victories would, perhaps, engender a continuing commitment to socialist-feminist values, The Aftermath of Feminism is a sobering wake-up call. McRobbie’s various references to films, television, magazines, and popular culture are not simply a stroll down a post-feminist lane; rather, these texts help illuminate the forms of gender power which help produce and reproduce women’s continued domination and subordination. The book is an assault on 'gender mainstreaming', or the idea that, though feminism may have lost popularity as a public protest movement, it is alive and well 'behind the scenes' in the 'practical world of women’s issues'.

Read the full review here.

(International Journal of Communication)

About the Author

Angela McRobbie is Professor of Communications at Goldsmiths College, London, and her recent books include: British Fashion Design (Routledge, 1998), In the Culture Society, (Routledge, 1999), and Feminism and Youth Culture: Second Edition (Palgrave, 2000)

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3 of 4 people found the following review helpful By ELFynn on 10 Nov. 2010
Format: Paperback
This is an absolute must for anyone interested in Feminism. This book speaks to me, giving me greater insights into my concerns and issues. Suitable for anyone with a basic to advanced knowledge in social theory on gender and feminism.
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6 of 25 people found the following review helpful By Neutral VINE VOICE on 17 Mar. 2010
Format: Paperback
Angela McRobbie's thesis is that feminism has "been absolutely incorporated into political and institutional life" where it has been stripped of its essence and regurgitated to give females the impression they are no longer excluded from the influence of patriarchy but are empowered and have choice. Building on Gramsci's theory of hegemony, as expounded by Stuart Hall and the intellectual comedians from the unlamented Centre for Contemporary Studies at Birmingham, McRobbie claims feminism has been displaced by patriarchy's scheming offer of notional equality and participation in consumer culture and civic society. McRobbie admits her analysis tends towards conspiracy theory but sets out to provide evidence to prove her point.

In an outburst of self-criticism worthy of the confessions of the Old Bolsheviks she bemoans her former adherence to the theories of de Certeau. Feminist practice and theoretical responses to cultural change divided the feminist movement over issues such as freedom of expression and pornography. Feminism, according to McRobbie, has been "replaced by aggressive individualism, by a hedonistic female phallicism in the field of sexuality and by obsession with consumer culture." She confesses an over-optimistic view of New Labour's commitment to women's issues admitting, "I even briefly held out some hope for the so-called third way agenda." McRobbie's incredulity underlines her naivety but fails to pierce the armour of false consciousness with which she fends off any possibility that she is disseminating nonsense.

McRobbie shuns fieldwork in favour of survey changes in film, television, popular culture and women's magazines.
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Most Helpful Customer Reviews on (beta) 3 reviews
Smart Postfeminist Critique 16 Mar. 2015
By Post Post Minimal - Published on
Format: Paperback Verified Purchase
A smart book about our "postfeminist" culture wherein the accomplishments towards gender equality have been incorporated into mainstream media in a way that inhibits future growth. I absolutely recommend this to anyone who looks at "empowertainment" representations prevalent in news, television, movies, etc and question what is being added to our cultural landscape. The author explains the who, what, where, and when of her position very clearly but I struggles some with her why" and how - what I mean is that she relies heavily on theorists such as Judith Butler and others and is not an easy read for those not already versed in cultural theory. It is also work noting that this book focuses mostly on UK media but is still very relevant to a reader in the US and probably elsewhere.

I bought book this after reading the first chapter which was published in "Interrogating Postfeminism: Gender and the Politics of Popular Culture" ed. by Yvonne Tasker and Diane Negra which I also recommend and would actually suggest purchasing before you buy this book if you are on the fence about it.

Don't judge this book by the cover, I don't know why they went with this design but it does not represent its content.
Book 10 Jan. 2014
By Sandra Vasquez - Published on
Format: Paperback Verified Purchase
This was purchased for one of the instructors and she uses it for teaching. great teaching tool! Instructor recommends this book!
Four Stars 26 Feb. 2015
By Obediah - Published on
Format: Paperback Verified Purchase
Used for my Global Feminism class
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