- Hardcover: 272 pages
- Publisher: Thames & Hudson (4 Aug 2008)
- Language English
- ISBN-10: 0500514054
- ISBN-13: 978-0500514054
- Product Dimensions: 24 x 20.4 x 2.8 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (15 customer reviews)
- Amazon Bestsellers Rank: 140,192 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Review
'If you are a professional in advertising and are wondering why you haven't yet won any awards, buy The Advertising Concept Book and you might find out why'
--The Designer's Review of Books
--The Designer's Review of Books
Creative Review
'Invaluable advice'
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Customer Reviews
Most Helpful Customer Reviews
22 of 22 people found the following review helpful
Format:Hardcover
I'm a junior art director doing the rounds with my book in the North and South of England. I have read many advertising books, and I have to say this one is a breath of fresh air. It is the first one that really addresses the modern issues of advertising.
Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)
I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.
Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!
Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)
I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.
Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!
6 of 6 people found the following review helpful
Format:Hardcover
Many years ago, Peter Barry was a student of mine on the Watford Creative Ad Course .
He was always attentive. Always making notes. He was as alert as a fox on the run.
Peter was incredibly enthusiastic on the processes of lateral strategic thinking.
He would love talking about creativity and rationalising on how the creative mind cracks marketing problems.
It's great to see his thoughts published in this easy to use and highly enjoyable book.
Many of my graduates could write a book on creative advertising but I don't think any of them could produce a book that was so incisive, enlightening and practical.
This is simply the best book any aspiring advertising creative can buy.
Tony Cullingham. Tutor/Leader Watford Creative Ad Course.
He was always attentive. Always making notes. He was as alert as a fox on the run.
Peter was incredibly enthusiastic on the processes of lateral strategic thinking.
He would love talking about creativity and rationalising on how the creative mind cracks marketing problems.
It's great to see his thoughts published in this easy to use and highly enjoyable book.
Many of my graduates could write a book on creative advertising but I don't think any of them could produce a book that was so incisive, enlightening and practical.
This is simply the best book any aspiring advertising creative can buy.
Tony Cullingham. Tutor/Leader Watford Creative Ad Course.
8 of 9 people found the following review helpful
Format:Hardcover
The Advertising Concept Book: Think Now, Design Later I wish Pete Barry had written this book eight years ago when I started teaching advertising creativity. On the other hand, I'm madly jealous that he's gone and done it before I got round to it. Buy this book and you won't need to go to college or university. As good as attending the Miami Adschool. Reproducing all example ads as pencil drawing is genius - it proves that the great ideas do not date - it's content not style that matters.
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Most Recent Customer Reviews
Beautiful cover!!
I bought this book for my husband who runs his own advertising company & also teaches part time.This book has been within arms reach(his!) for the last month. Read more
Published 4 months ago by Sheila M. Kerins
Field Manual for Advertising Practitioners and Clients!
I found this work to be so seminal, that I have come to consider it a field manual for the discipline of advertising and related disciplines of communicating brands' propositions. Read more
Published 5 months ago by Feyi Olubodun
Great Book
Wonderful, highly informative book with plenty of aspects to consider when creating an advert. This is a book I would highly recommend.
Published 7 months ago by S. Ingoldby
ad creatives bible
This book is a all-in-one thing.
Yes, it big and fat. Yes, it has pictures and visual examples of almost everything. Read more
Yes, it big and fat. Yes, it has pictures and visual examples of almost everything. Read more
Published 15 months ago by vsimak
If I could give it more than 5 stars I would
I have never written a review on Amazon before even though I have been buying things from amazon for years years. Read more
Published 15 months ago by lawrence hearn
A must read guide to visual presentation
Clearly, a superb reference for the advertising creatives out there.
I am not one such beast, but was piqued by the idea that visual communication is often about... Read more
I am not one such beast, but was piqued by the idea that visual communication is often about... Read more
Published 15 months ago by Peter Adams
A must have.
Hi,
I am not going to write a long review but I wanted to make sure people considering the purchase of a book on the matter of ads creation buy this book. Read more
I am not going to write a long review but I wanted to make sure people considering the purchase of a book on the matter of ads creation buy this book. Read more
Published on 5 May 2010 by J. Hermier
Simply GREAT!!!
Best book on advertising one can buy. I wasn't disappointed once from page 1 till the end. The author is clear and concise and, more important, knows what he's talking about. Read more
Published on 2 April 2010 by Andrea Alessio
Great!
I bought this book after reading all the reviews about it... and actually it's amazing.
There's plenty of great ideas, and all the designs are represented as sketches,... Read more
There's plenty of great ideas, and all the designs are represented as sketches,... Read more
Published on 30 Dec 2009 by Giordano Piazza
a good buy.
really great read, no nonsense, no jargon, a real help with my current advertising unit at uni. Big and chunky, definitely got my moneys worth.
Published on 24 Nov 2009 by T. Griffin
Listmania!
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