I have never written a review on Amazon before even though I have been buying things from amazon for years years. However, I just had to write a review on this book as it is absolutely fantastic in every aspect. I've been a junior art director for 3 months and I got around 10 advertising/art direction books this christmas, none of which came close to how informative and useful this one is. I'm only 3/4 of the way through it, and if I could award it 6,7,8,9..even 10 stars I genuinely would. It is such a refreshing change to see a book with ads brought back to scamp basics. Of course they are obviously not the originals, but they still does the same trick of communicating the raw idea to the reader without the frills of macced up visuals.
It has tons and tons of useful examples of drawn adverts, advice, information, techniques and useful tips throughout which the author refers back to continously (including page numbers) making a new point, or to underline a previous one. This makes the book an incredibley enjoyable and sueful read. It also features brilliant examples of students work which again is a refreshing change for a published book. I wish I had this book when I was at university it would have been so useful to recieve and be able to breakdown information which you will really only learn from your peers in the ad industry.
To sum up the best book I have ever bought in terms of advertising/art direction and a must buy for students, juniours, medium weight and I would even dare I say it senior art directors. I genuinely cannot give this book enough credit in a review, you really will have to buy it yourself to see.
I can guarentee I will have this book by my side for the rest of my career. Hats off to you Mr Pete barry