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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
 
 
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising [Hardcover]

Erik Du Plessis
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Inside This Book (Learn More)
First Sentence
Many advertising books avoid asking a very basic question: 'Does advertising work?' Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Concordance (Learn More)
These are the most frequently used words in this book.
activity  ad  advertisement  advertisers  advertising  again  area  attention  audience  average  between  book  brain  brand  cent  chapter  come  commercial  concept  consumer  curve  different  does  effect  emotion  emotional  even  example  experience  exposure  fact  figure  first  give  good  however  impact  important  information  know  learn  learning  level  look  lot  means  measure  media  memory  might  mind  model  name  need  neuronal  neurons  new  nodes  now  number  paper  part  people  per  point  process  product  professor  purchase  question  rate  rational  recall  research  response  results  second  see  seems  seen  sense  should  show  something  state  studies  synapses  system  take  television  things  think  thought  time  two  use  used  whether  words  work 
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