Book Description
A guide to how to get and stay ahead of the competition.
Product Description
In much the same way as Jim Collins did in Good to Great and Built to Last, Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is - and how successful it is - is extraordinarily revealing. This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.
About the Author
Michael Brown is Director of the Nottingham Business School. Since 1990 he has undertaken the survey into Britain's most admired companies, first published by The Economist, and now published by Management Today. He lives in Nottingham. Paul Turner runs his own management consultancy and is Professor of Management Practice at Ashcroft International Business School, Cambridge. Previously he held senior management positions with Convergys, Lloyds TSB and BT. He lives in Cambridge.
