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Product Description
THE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
About the Author
Richard Reeves is a writer, commentator and speaker. He is a former columnist and editor-at-large for Management Today, and is a regular contributor to the Guardian, Observer and Prospect magazine. In 2005, he was the presenter of the four-part BBC2 series, Making Slough Happy. Richard is the newly appointed director of influential think-tank Demos and was European Business Speaker of the Year 2007.
John Knell is one of the UK's leading thinkers on the changing face of work and organisations, and has consulted to a wide range of corporate and public sector clients. John's recent client work has focused on strategic reviews, thought leadership and high-level public policy work particularly in the cultural sphere. He was previously director of Research and Advocacy at The Work Foundation, where he played a key role in transforming the organisation into an authority on work issues.
John Knell is one of the UK's leading thinkers on the changing face of work and organisations, and has consulted to a wide range of corporate and public sector clients. John's recent client work has focused on strategic reviews, thought leadership and high-level public policy work particularly in the cultural sphere. He was previously director of Research and Advocacy at The Work Foundation, where he played a key role in transforming the organisation into an authority on work issues.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
A tricky book to review really. Some sections were very interesting, referenced good source material and stuck to the point. Other sections were below par and that's why I have reduced my score to 3/5. Leadership was a particularly frustrating read, with the authors wanting to spend time rubbishing leadership books and telling me what leadership wasn't. For a "do this in 80 minutes" book, I would have expected there to be less waffle and more practical, to-point advice.
9 of 11 people found the following review helpful
Format:Paperback
First, this is a very readable book without any waffle or padding - I read it through on the first evening I received it. But chapters are variable in their usefulness. The chapter on sustainability spends far too long setting out the issues and not enough on the way forward with practical solutions. The chapter on finance/accountancy is so simplistic, wasting much space on simply reinforcing the debit/credit structure of a balance sheet, as to be of no great use. The chapters on leadership, teamwork and marketing are, however, extremly thought provoking - with a neat section at the end with references in that allows you to follow up your interest in any chapter. There are also some typos and one completely wrong graph axis.
Overall, for a cheap, short paperback it's OK - but tightening up the focus of a couple of chapters could make it very good.
Overall, for a cheap, short paperback it's OK - but tightening up the focus of a couple of chapters could make it very good.
6 of 8 people found the following review helpful
Format:Paperback
I picked this book up in Hong Kong airport as I had been advised by a senior colleague to read something like '7 day MBA'. Well when I saw an 80 minute version, I thought even better.... I am afraid, by the time I landed in Bangkok a few hours later, I was sorely disappointed and felt cheated by the title and synopsis on the back cover. I have not got an MBA and this is the first book I read on the subject, but this is not what I was expecting. My suspicion is that the author's intention is to write an 80 minute essay to try to influence (from a left of center perspective) people who go on to do MBAs. Giving the authors the benefit of the doubt,that they genuinely want to approach this subject from an alternative perspective and not just pontificate to young businessmen,I still felt disappointed by the content.
The first chapter was about sustainability... basically an essay on the impact of global warming. Who is not familiar with the arguments about Global warming? Why restate them in such a shoddy fashion here? I would have accepted a short introduction and then a discussion of implementing sustainable ideas and some interesting practical ideas for achieving this... instead it wastes time regurgitating well known arguments that this is taking place and that the impact will be catastrophic. It referenced Thomas Friedman's "hot, flat and crowded", but lacks any of the original thinking on the subject conveyed in that book.... the data in this chapter was laughable... it references a graph that spans 2000 years, but the dates on the axis are 1850- 2000... given that it is the only graph in the chapter, I found this an appalling error/ waste of space.
at least the following chapters deal with topics that I had expected to encounter. As it is a short book I accept that it was always going to be light on detail. The economics and accounting covered is extremely basic.. e.g. a demand and supply curve are shown and explained...
the marketing information was perhaps the most interesting for me, as I know absolutely nothing on the subject.
I agreed with many of the ideas outlined in other chapters(I could sum it up as advocating a result focused way of working rather than counting hours, etc.), but again this read more like a biased op-ed for these ideas not a balanced discussion like I have with my colleagues when we discuss the pros and cons of home office, etc.
on the plus side the book was highly readable and once I got over the feeling of been hoodwinked, it was good company for my flight to Bangkok. The general resources section at the end introduced me to a lot of helpful websites, which perhaps made the book worthwhile.
The first chapter was about sustainability... basically an essay on the impact of global warming. Who is not familiar with the arguments about Global warming? Why restate them in such a shoddy fashion here? I would have accepted a short introduction and then a discussion of implementing sustainable ideas and some interesting practical ideas for achieving this... instead it wastes time regurgitating well known arguments that this is taking place and that the impact will be catastrophic. It referenced Thomas Friedman's "hot, flat and crowded", but lacks any of the original thinking on the subject conveyed in that book.... the data in this chapter was laughable... it references a graph that spans 2000 years, but the dates on the axis are 1850- 2000... given that it is the only graph in the chapter, I found this an appalling error/ waste of space.
at least the following chapters deal with topics that I had expected to encounter. As it is a short book I accept that it was always going to be light on detail. The economics and accounting covered is extremely basic.. e.g. a demand and supply curve are shown and explained...
the marketing information was perhaps the most interesting for me, as I know absolutely nothing on the subject.
I agreed with many of the ideas outlined in other chapters(I could sum it up as advocating a result focused way of working rather than counting hours, etc.), but again this read more like a biased op-ed for these ideas not a balanced discussion like I have with my colleagues when we discuss the pros and cons of home office, etc.
on the plus side the book was highly readable and once I got over the feeling of been hoodwinked, it was good company for my flight to Bangkok. The general resources section at the end introduced me to a lot of helpful websites, which perhaps made the book worthwhile.
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Most Recent Customer Reviews
Good read but bit misleading
From the title, you might expect the content to does what it says on the cover, but I'm not sure it does in the way you might expect to. Read more
Published 16 months ago by Hungry Jenny
I've been to business school and really wanted to hate this book...
... however, it pains me to say I didn't - I loved it! What a change to read a business book that's actually fun to read and a page-turner. Read more
Published on 18 Mar 2009 by Paul Williams
Business Ecstacy - 80 Minutes of Adrenalin Fuelled Business...
I've become accustomed to most business books being very poor. They're long-winded, theoretical and boring with little practical application to the business world. Read more
Published on 18 Mar 2009 by Brian Barnes
A business book you will actually read!
This book is great, for once a business book that didn't languish on my shelf! 80 Minute MBA does exactly what it promises and is a concise hit of business inspiration and... Read more
Published on 18 Mar 2009 by Rose Morden
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