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The 50th Law Paperback – 18 Jul 2013


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Product details

  • Paperback: 320 pages
  • Publisher: Profile Books (18 July 2013)
  • Language: Unknown
  • ISBN-10: 1846680794
  • ISBN-13: 978-1846680793
  • Product Dimensions: 12.9 x 2.2 x 19.8 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Bestsellers Rank: 12,813 in Books (See Top 100 in Books)

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Product Description

Review

In The 50th Law the combined expertise of rapper 50 Cent and author Robert Greene promises to teach readers to get rid of their fear, and succeed (Bookseller & Publisher 2009-08-19)

Invaluable business law ... it is almost frightening to think of the amount of leonine stone-walling that will be going on in boardrooms once this volume hits the shelves (Financial Times 2009-02-09)

An Art of War - style book of tough-guy maxims to live by (David Smyth Evening Standard 2009-09-22)

An entertaining analysis of the mechanics of individualistic power ... 50 Cent's story is well known, but seen through the psychologist's prism this tale of a thirst for business power and money makes compelling reading.

Book of the Month - 8/10

(BA Business Life 2009-10-01)

If you have a penchant for the "don't mess" ethics of Napoleon, you'll probably love this (Rob Sharp The Independent 2009-10-22)

The hip hop entrepreneur book (Matilda Egere-Cooper Independent 2009-10-14)

Jackson's story is remarkable (Jeremy Hazlehurst City A.M 2009-10-08)

There are some pretty powerful things in there. I relate to him because we come from a similar world, where there are not a lot of opportunities, and he manages to turn every situation into a huge positive. (Lethal Bizzle Independent 2010-01-08)

Astonishing and sometimes poignant ... Jackson helps to bring the visceral survival instinct of the New York ghetto to the boardroom. (Michael Odell The Times 2010-04-03)

It's my favourite book (Tinchy Stryder Reveal 2011-01-15)

Book Description

Bestselling author Robert Greene combines forces with 50 Cent to help you get ahead.

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By zdratcliffe1 on 7 May 2012
Format: Hardcover Verified Purchase
Definately an interesting read, whilst offering good advice in parts big parts felt useless to me, the chapter on self reliance was my favourite, although in terms of self help books not in the league of Napoleon Hills books.
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39 of 43 people found the following review helpful By Robert Kane on 3 Jan 2010
Format: Hardcover
Robert Greene's latest offering is a strange creature. Equal parts self-help guide, historical narrative, and fawning 50-cent biography, it's a new jack of all trades, master of none.

Ostensibly co-written by Curtis Jackson, who raps under the name 50 Cent, the foreword quickly reveals that the text is all Greene's - based on discussions and 'access' to the star. The reverential tone with which Greene refers to the rapper is struck early on and he continues in the same obsequious fashion throughout.

The 50th "law" referred to in the book's title is a derivative of the Alfred Korzybski's mantra "the map is not the territory":

"The one thing that we can control is the mind-set with which we respond to people around us"

The principle concept of the book centres on the negative effects that fear can have, in particular anxiety and paralysis of the will, and how reframing of our perception can allow us to react in more productive ways. This a recurring theme in self-help literature, and is the central concept in such pseudoscience as NLP, but that doesn't mean that there isn't a kernel of common-sense to it.

Each of the chapters focuses on a different concept of how to get ahead, and mixing historical anecdotes with fanciful tales from the 'hood, illustrates how adopting the principles of each chapter will lead to a life of riches and power. A critical eye, self-reliance, opportunism, momentum, aggression, authority, social connections, experience, self-belief and human mortality are all dealt with as part of the hip-hop masterplan for success.

Greene illuminates each chapter with anecdote after anecdote, as per his previous books.
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9 of 10 people found the following review helpful By John G on 29 Dec 2009
Format: Hardcover Verified Purchase
If like me, you are already a fan of Robert Greene and his work then you'll know what you are in for... key messages around Power (48 Laws of), Seduction (The Art of) backed by beautiful short historically referenced stories that illustrate the message. Wonderfully easy to read with powerful and life changing messages. After reading the 48 Laws and The Art of Seduction it seemed to me that everyone in power or in a high position of influence through politics, celebrity or industry already had this knowledge. It is as if it were some kind of secret that is given only to those in the know.
This book has the same power but this time Robert Greene explores the subject of "Fear". Fear in its many forms is exposed as the artificial barrier it is. Overcoming it is the real challenge and Robert Greene uses a map provided by episodes from the life of 50 Cent (the rapper and entrepreneur) to guide you through it. Until this book, 50 Cent held no appeal for me at all. After reading about him? Well I feel some respect for his entrepreneurial spirit, some admiration for the way he dealt with what life has thrown at him (or he has brought on himself) but still don't know if we'll ever be "Homies in Da Hood" if you take my drift. Still, his life provides a good map to overcome adversity and fear and takes you through some pretty awful territory. From the murder of his mother, through hustling drugs in the"hood" to taking nine bullets in a hit, 50 Cent has had more obstacles than most and has had much to fear. His responses and the responses of characters from history in parallel circumstances brought to life here by Robert Greene in this excellent book are where the lessons lie. Enjoy. Use the lessons well. Remove the "fear" and get further and higher than you ever thought possible.
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3 of 3 people found the following review helpful By George Kelly on 6 Feb 2014
Format: Kindle Edition
Robert Greene, author of 48 Laws of Power, introduces a sort of follow up: The 50th Law, a collaborative effort with 50 Cent. There's no mention about what happened to the 49th Law, but I guess The 50th Law sounded cooler and tied in the 50 Cent angle. And in spite of the co-author tag on the book, this is clearly written by Robert Greene with input on theme, concept and background information by 50 Cent.

In 48 Laws of Power, Robert Greene used historical facts to reinforce his point and/or method. In The 50th Law, however, he tends to lean towards anecdotes about 50 Cent's past to fill in the gaps--although, in parts, he does still reference historical figures and stories, so it's not a drastic shift in tone from his previous work.

Masked as a business tool, The 50th Law is essentially a self-help book, and the main gist is: FIGHT THE FEAR.

Everything we don't do is due to fear, and if we're able to overcome that fear, we can do ANYTHING and EVERYTHING. That's the book in short.

But it's still worth reading.

I felt a weight lift off my shoulders after completing this. Although the advice can be somewhat obvious, sometimes it needs to be read and soaked in for the rules to take effect. And I felt like the book worked in motivating me to bigger things.

I'd recommend it to anyone who wants more in life.

Or who feels like they're their own worst enemy.
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