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the effect is life-changing (RED )
A delightful, funny and profound book on changing our emotional eating patterns. It promises to change the way you think about food forever. (HEALTH & FITNESS )
A delightful, funny and profound book on changing our emotional eating patterns. It promises to change the way you think about food forever. (HEALTH & FITNESS )
Product Description
The 4-Day Win is a diet book with a difference. Martha Beck has spent years studying social behaviour and she believes that the key to losing weight is learning to adjust our behaviour patterns and the way we think about food. Research shows that if you change the way you act and behave over a four day period it will be much easier not to slip back into bad habits. Accordingly, The 4-Day Win is a series of short four-day programmes to help you gradually change the way you behave toward food and weight loss. Martha Beck explains that if you go through these preparatory stages prior to actually beginning your diet then when you start to diet you'll find it much easier to adjust to eating less. Chapters include:· How to Stop Eating When You Can't Stop Eating· The Most Important Weight Loss Skill in the History of the Universe· Researching Your Life. The 4-Day Win is fun to read and full of new ideas that are effortless to try and which will help you modify your attitude to food which will lead to permanent change. Written in Martha Beck's inimitable style, it gives dieters hope that they will be able to succeed in losing and keeping those extra pounds off forever.
Inside This Book
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First Sentence
Not that I think you are. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Not that I think you are. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
23 of 23 people found the following review helpful
Format:Paperback
I really found this book a revelation. I've been on (and off) diets for 35 years - and sometimes I even lose a bit of weight, but this book gives you the insights to really understand and then change your behaviour. I know this sounds cheesy in the extreme but I do think it's a compassionate, life-changing book.
If you're interested in why you're overweight and sick of rushing from one diet to the next, this book is definitely worth a look. It's interesting, funny and moving.
If you're interested in why you're overweight and sick of rushing from one diet to the next, this book is definitely worth a look. It's interesting, funny and moving.
26 of 27 people found the following review helpful
Format:Paperback
This is not your average diet book - don't flick to the end to find the recipes and exercises because you'll be disappointed when you find there are none.
Deciding to treat her readers like grown ups, Beck tells us we know how to eat and live to lose weight - we just don't do it. That's what this book is about - giving you the tools to to change your habits for ever - just 4 days at a time.
I can't tell you whether it works (you'd have to ask those around me) and I've been reading it on and off for the past couple of weeks but have just started the exercises. What I can tell you is I haven't laughed at a book so much in a long time - and I've never laughed at a diet book!
Give it a go and you too will find yourself imagining little 2 inch tinpot dictator versions of yourself and having arguments with the other half of your brain to do some exercise when it wants to drool at some bloke on the tv instead!
Deciding to treat her readers like grown ups, Beck tells us we know how to eat and live to lose weight - we just don't do it. That's what this book is about - giving you the tools to to change your habits for ever - just 4 days at a time.
I can't tell you whether it works (you'd have to ask those around me) and I've been reading it on and off for the past couple of weeks but have just started the exercises. What I can tell you is I haven't laughed at a book so much in a long time - and I've never laughed at a diet book!
Give it a go and you too will find yourself imagining little 2 inch tinpot dictator versions of yourself and having arguments with the other half of your brain to do some exercise when it wants to drool at some bloke on the tv instead!
8 of 8 people found the following review helpful
Format:Paperback
Martha, as ever is spot on. And very funny -with her very dry sense of humour she'll make you laugh out loud which in itself is worth a few calories.
No quick fixes here - the four day win is a series of four day wins. But all of them sensible and inspiring, so if you really want to tame your weight loss dragon (Martha calls it a lizard) go for the Four Day Win.
No quick fixes here - the four day win is a series of four day wins. But all of them sensible and inspiring, so if you really want to tame your weight loss dragon (Martha calls it a lizard) go for the Four Day Win.
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Most Recent Customer Reviews
Brilliant!!! Just Brilliant!!!
After having my first baby and what feels like a life time of 'issues' with my weight, trying numerous diets, slimming clubs etc, etc... Read more
Published 12 months ago by Parsinc
a fresh way to approach a diet
Don't expect meal plans or advice on how to calculate calories. In her book The 4 Day Win, Martha Beck applies common sense psychology to get behind the "why" people eat more... Read more
Published 18 months ago by pamela
I wouldn't have believed it!
I didn't believe losing weight could be easy, but this book proved me wrong. Without ever actually dieting I dropped from size 20 to size 12 in around 6 months. Read more
Published on 9 July 2009 by L. C. Allison
Almost gave up after first two chapters
I borrowed this book from my friend last week. I love reading diet books so I couldn't wait to get reading. But I found myself getting bored after the first two chapters. Read more
Published on 14 Dec 2007 by Miss B
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