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The 30 Day MBA: Your Fast Track Guide to Business Success [Paperback]

Colin Barrow
3.0 out of 5 stars  See all reviews (1 customer review)
RRP: 14.99
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Book Description

3 Aug 2013 0749469900 978-0749469900 3

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy.

Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.

Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

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The 30 Day MBA: Your Fast Track Guide to Business Success + The Personal MBA: A World-Class Business Education in a Single Volume + Instant MBA: Think, perform and earn like a top business-school graduate (52 Brilliant Ideas)
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Product details

  • Paperback: 336 pages
  • Publisher: Kogan Page; 3 edition (3 Aug 2013)
  • Language: English
  • ISBN-10: 0749469900
  • ISBN-13: 978-0749469900
  • Product Dimensions: 23.4 x 15.7 x 2 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 111,616 in Books (See Top 100 in Books)

More About the Author

Educated at Sandhurst and Cranfield, Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, John Wiley, The Daily Telegraph, The Sunday Times and Kogan Page. He has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Spanish, Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia. Two of his books formed the core of Microsoft's Business Plan Writer, a project on which he was a consultant advisor.
Following a career in business where he held senior staff and line positions, including that of managing director of a manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East, and is currently an Academic Governor of Richmond, The American International University in London and a Visiting Fellow of Cranfield School of Management.
For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and he lectures extensively on business topics. You can hear Colin's podcast on team building at

Product Description


"The bottom line is: buy this book and save £100,000 on attending a two-year MBA programme. Every manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers." (Andrew Macy FCMI Professional Manager 2014-01-01)

"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" (Customer review)

"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." (Customer review)

Book Description

The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses. Including links to free resources and information on how to calculate your break-even point, it gives you 90% of the value of an MBA at 0.0001% of the cost.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
1 of 5 people found the following review helpful
3.0 out of 5 stars Not a great publication as it promised to be 16 Sep 2013
Format:Paperback|Verified Purchase
Too many subjects have been discussed in this book. It is not really useful for someone looking to gain useful knowledge that is directly applicable at strategic level in the workplace.

However, the websites named in the book or referred to in the different sections might be a useful source of reference. Not a great book to purchase.
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Most Helpful Customer Reviews on (beta) 3.0 out of 5 stars  1 review
3.0 out of 5 stars business tool 25 July 2014
By Heath Henwood - Published on
30 Day MBA
by Colin Barrow
Publisher: Kogan Page
30 Day MBA has been a popular title and is now in its third edition. The book covers the basic topics of an MBA without the study.
Topics included include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research. It also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests.
While the is a useful tool for business people, it is not a serious reference book for actual MBA students.
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