£6.29
  • RRP: £8.99
  • You Save: £2.70 (30%)
FREE Delivery in the UK on orders over £10.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Add to Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The 22 Immutable Laws Of Marketing Paperback – 24 Oct 1994


See all 10 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
£6.29
£3.37 £2.35

Frequently Bought Together

The 22 Immutable Laws Of Marketing + The 22 Immutable Laws Of Branding + Positioning: The Battle for Your Mind
Price For All Three: £20.27

Buy the selected items together

NO_CONTENT_IN_FEATURE

Product details

  • Paperback: 160 pages
  • Publisher: Profile Books (24 Oct 1994)
  • Language: English
  • ISBN-10: 1861976100
  • ISBN-13: 978-1861976109
  • Product Dimensions: 12.9 x 19.7 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 22,473 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.3 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By C. C. Brown on 19 Feb 2006
Format: Paperback
Even Einstein said "if you can't explain it simply, then you don't understand it". This book is the simplest explaination of what really matters in marketing and while you can read the most complex detailed marketing texts in the world, if you read this book in 30minutes you know most of what you need to know. If you are in marketing, this book is invaluable - if you ever need to present to a non-marketing audience, your presentation is already written for you, or better still give copies of it to your team or your colleagues. If you are not in marketing, read this book for invaluable and straight to the point insight.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By "kiwifruit68" on 24 Nov 2004
Format: Paperback
I found this book very interesting and really easy to read, but the examples need updating. Things have changed a bit in the last 11 years (this book was written in 1993) and reading things like "Microsoft is the leader in personal computer operating systems, but it trails the leaders in each of the following major categories: spreadsheets (Lotus), word processing (WordPerfect) and business graphics (Harvard graphics)" can't fail to put a smile on your face. I think that the laws still hold true though. One more thing: the book has been written by Americans for Americans and certain brands mentioned in it are not well known in Europe, if at all. It's still worth reading, in my opinion.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By A Customer on 10 July 2000
Format: Paperback
And I have read a lot!
If you only ever read one marketing book, make it this one. This book is excellent in the way it details the foundations of marketing in one easy to read and fun experience.
My only criticism is that the authors might have put the case forward for when "line extension", an obvious pet hate of the authors, can and does work.
I have a copy of this book at home and at work and always think of the 22 laws when looking at new products or business ideas.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By A Customer on 18 Mar 2000
Format: Paperback Verified Purchase
First published in 1993 this book is now a bit dated, but still a thought provoking and easy read. I don't agree with all they say - particularly caveats on line extensions - so would not recommend marketing beginners to swallow it hook line and sinker. But there's gold in there, and it's delightfully jargon-free.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Brief 22 point Do's and Don't of marketing. Nothing earth shattering here or anything I didn't know before. Funny thing about books are most of the content is common sense, but books just help to systemize and categorize them that's all.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Numerous business leaders have recommended this book as the bible of marketing. I am part of the 2013 New Entrepreneurs Foundation and have been recommended this book over and over. Before starting any business venture or project, be sure to give a re read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
I have a master's degree in marketing and I have see a few books on the subject. However, this is one of the few books that I actually am using in practice.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Some real common sense. I always wondered if those are real names. But it seems so.

just because it is common sense doesn't mean it is worth writing down. And reading and absorbing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Most Recent Customer Reviews

Search


Feedback