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The 22 Immutable Laws Of Branding
The 22 Immutable Laws Of Branding
Al Ries , Laura Ries
Average Customer Review: 4.5 out of 5 stars  See all reviews (27)
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As it becomes increasingly associated with impressive corporate gains realised in recent years by companies ranging from Virgin and Rolex to Daewoo and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well- known strategist Al Ries... Read More

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