Continuing interest in life on the Home Front during the Second World War means that the style of the 1940s has never been more popular. People are recreating the look for plays and films, re-enactments, 1940s themed events, or just because they enjoy dressing in vintage fashions. "The 1940s Look" tells you everything you need to know about the fashions of wartime Britain and the impact that rationing, the Utility scheme, changing tastes and the demands of everyday life had on the styles people wore. People had to 'Make Do and Mend' - with varying degrees of ingenuity and success. Hair styles, glasses, jewellery, and tattoos were essential in creating your own fashion statement. Women's magazines advised readers on the difficulties of dressing growing children, offered instructions for making clothes and accessories, and hosted debate over whether by dressing up, women were helping or hindering the war effort. Thoroughly researched and lavishly illustrated, "The 1940s Look" tells you how civilian men, women and children dressed - and why they looked the way they did during the Second World War. It draws on contemporary sources including government advice, periodicals and books, and benefits from an entertaining narrative by author Mike Brown.
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From the Publisher
Meticulously researched and lavishly illustrated, this retrospective is essential reading for anyone interested in social history and fifties design, and would make a great gift for grandparents to look back fondly at the 1950s. Chapters include: formal and informal fashions; couture house to homemade; hairstyles and make-up; the figure; and accessories.
From the Author
Author Mike Brown says: "The 1950s was a decade of decadence - a rebellion against wartime restrictions and rationing. As people turned their backs on the privations of the drab war years, exciting new fashions and daring styles from overseas found a place in British homes. In the decade of the Coronation, the conquest of Everest and the Festival of Britain, the second Elizabethan age had arrived, and with it came optimism for a bright future."
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Most Helpful Customer Reviews
121 of 123 people found the following review helpful
Format:Paperback
After eagerly awaiting this book, it was finally delivered last week, and I have to say that I am a little disappointed with it.
Yes, there's lots of information with pictures on the 1940s look, from hairstyles to shoes, and all the bits in between, but I want to know how to achieve those hairstyles, not just see pictures of them. From the title of the book, I thought that it would have step by step instructions on how to achieve the look, but it doesn't really. With the clothes, the reader can see what sort of design to look out for, but with hairstyles, it isn't enough to show a picture, we need to know what to do to get that style.
So, if you are a re-enactor, hoping to have step by step instructions, save your money, but if you just want to see pictures of 1940s styles, then this is okay, if a little pricey.
Yes, there's lots of information with pictures on the 1940s look, from hairstyles to shoes, and all the bits in between, but I want to know how to achieve those hairstyles, not just see pictures of them. From the title of the book, I thought that it would have step by step instructions on how to achieve the look, but it doesn't really. With the clothes, the reader can see what sort of design to look out for, but with hairstyles, it isn't enough to show a picture, we need to know what to do to get that style.
So, if you are a re-enactor, hoping to have step by step instructions, save your money, but if you just want to see pictures of 1940s styles, then this is okay, if a little pricey.
2 of 2 people found the following review helpful
By jean
Format:Paperback|Amazon Verified Purchase
This is such a lovely book - lots of information and colourful pictures.
I bought it to take some older friends down memory lane - but I love it myself!!!
I bought it to take some older friends down memory lane - but I love it myself!!!
1 of 1 people found the following review helpful
By A. Dawn
Format:Paperback
useful book to explore what people were wearing and why people were wearing what during and after the second world war.
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Most Recent Customer Reviews
5.0 out of 5 stars
The 1940's Look by Mike Brown
RECREATING THE FASHIONS, HAIRSTYLES AND MAKE-UP OF THE SECOND WORLD WAR.
This is a fascinating and interesting book about everything to do with the 1940's look. Read more
This is a fascinating and interesting book about everything to do with the 1940's look. Read more
Published 13 days ago by Nikki Bywater
5.0 out of 5 stars
1040s Fan
This book was just what I wanted as have 1940s weekend away in Howarth shortly and wanted to check on detail.
Published 1 month ago by Trishy
5.0 out of 5 stars
Great item
Brilliant reference book for women,but not too much about men's fashion. Doesn't tell you how to do hair and make up but shows you lots of adverts of the era. Read more
Published 6 months ago by Dodgerjac
3.0 out of 5 stars
Interesting but not really what I was looking for
This book is an interesting insight into how the style of the 1940's but I was hoping for more tips on recreating the styles, not just a history lesson.
Published 16 months ago by Biolage Fan
5.0 out of 5 stars
A specila gift
This was a very special gift for a young fashionista who also has an appreciation for the historical backdrop on which current fashion is based. Read more
Published 18 months ago by Frankie
5.0 out of 5 stars
Brilliant book, great writer
I love this book. It's full of lovely pictures and practical tips on how to create hairstyles, mend stockings and patterns for clothing. Read more
Published on 25 Feb 2011 by 123Teenybop
4.0 out of 5 stars
A good starting point
This book is an excellent starting point for people wanting to get a 'feel' of the look of the 1940's. Read more
Published on 19 Oct 2010 by Belladonna Lily
5.0 out of 5 stars
The 1940's Look, Mike Brown
I can highly recommend this book, full of facinating info. and pictures on the subject. Well worth the price.
Published on 21 Jun 2010 by Mr. B. W. Noble
4.0 out of 5 stars
A Look back in time 1940's
I bought this book as a research tool for themed party set around the Battle of Britain and wanted to look at hairstyles, dresses etc of the period to make sure I look as... Read more
Published on 6 Sep 2009 by Mrs. M. C. Lancaster
5.0 out of 5 stars
A blast from the past
This book arrived in mint condition, brand new. I have enjoyed this so much and am constantly looking through it. Read more
Published on 8 Jun 2009 by Cal_vintage
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