- Hardcover: 224 pages
- Publisher: iUniverse.com (14 Jan 2009)
- Language English
- ISBN-10: 0595719457
- ISBN-13: 978-0595719457
- Product Dimensions: 15.2 x 22.9 x 1.6 cm
- Amazon Bestsellers Rank: 3,088,604 in Books (See Top 100 in Books)
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Product Description
Product Description
Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand.
These principles can change your life, give you focus, propel your career, and take you to a much greater place.
In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding:
- Know thyself
- Know what you want to be known for
- Know how to be consistent
- Know how to accept failure as part of building your personal brand
- Know how to communicate your personal brand attributes
- Know how to create your own opportunities
- Know and master the art of connection
- Know that silence is not an option
- Know your expectations, not your limitations
- Know why you are doing what you are doing today and how it will shape where you are headed tomorrow
These principles can change your life, give you focus, propel your career, and take you to a much greater place.
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10 reviews
4 of 5 people found the following review helpful
Must Have for Personal Growth
29 Jun 2009
Format:Paperback
I met Kaplan a few years ago at a leadership conference where he gave his 10Ks of Personal Branding speech. His 10th K - "know why you are doing what you are doing today and how it will affected where you are headed tomorrow" changed my life. At the time I was heart broken and lost in my career. After hearing his speech I refocused my efforts, healed my heart, and launched three companies - [...]. I reference back to the book often these days to remind myself of those things that I need to continue to do in order to continue building my personal brand. I recommend this book to anyone. Zameer Upadhya, Co-Founder BabySpot.com and [...]
4 of 5 people found the following review helpful
Motivates Me to Be My Best in Business and in Life!
10 May 2009
Format:Paperback
I HAD to get his book after seeing him speak at a conference. Although I've heard the message about personal branding before, Kaplan's creativity and passion that leaps out at you in every page is really infectious! I am, by nature, a low maintanence gal who tended to use a lot of self-deprecating humor. This book nipped that in the bud. This books shows you how to put yourself in the best light possible.
1 of 1 people found the following review helpful
Not advice, more of a workbook.
30 Jan 2012
Format:Hardcover|Amazon Verified Purchase
If you like writing about your personal shortcomings in a book that others can pick up and read, this book will be ok for you.
I don't want my kids picking this up after I write candid personal comments about myself.
Save some money and just list your strengths and weaknesses and promote your strengths.
I don't want my kids picking this up after I write candid personal comments about myself.
Save some money and just list your strengths and weaknesses and promote your strengths.
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