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The 10 Principles of Open Business: Building Success in Today's Open Economy Hardcover – 28 Jan 2014

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Product details

  • Hardcover: 280 pages
  • Publisher: Palgrave Macmillan (28 Jan. 2014)
  • Language: English
  • ISBN-10: 1137347031
  • ISBN-13: 978-1137347039
  • Product Dimensions: 14.5 x 2.5 x 21.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 940,027 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


"The concept of an open business isn't a fad, it's a long-term business philosophy to connect with connected customers and employees and ultimately survive Digital Darwinism," - Brian Solis, author of What's the Future of Business (WTF)

"With giants such as Tesco getting involved you'd be mad not to take the ideas in this book seriously," - Euan Semple, author of Organizations Don't Tweet, People Do

"This book is an exciting rallying cry for the future business: One that is a productive collaboration between customers and the businesses who seek to earn their loyalty. Many of us are on that road already, I would urge you to read and act." - Matt Atkinson, Chief Marketing Officer, Tesco PLC

"David Cushman has laid out quite clearly and succinctly what could make your company great. The challenge is that you have to take action." - Chris Brogan, CEO of Human Business Works, author of Trust Agents and publisher of Owner Magazine.

Book Description

Understand what it means to be a truly Open Business, from networks, innovation to financing

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Format: Hardcover Verified Purchase
Makes a clear and much needed distinction between social business (tools) and open business (behaviour). This is a very thoughtful, free from hype, look at the way big businesses are changing out of both need and desire and an indication of how smaller and new businesses can adopt this type of behaviour as the norm for the benefit of everyone.
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Format: Hardcover
Before publication the authors made a big thing of securing the participation of a Tesco executive, a boast that, given the title and nature of the book, seemed somewhat ironic. It's a bit like Al Gore asking Nigel Lawson to write the foreword for The Inconvenient Truth. For every example given of Tesco being an `Open Business'. I can give you two to demonstrate that they're not. I can only imagine that the excitement of obtaining the support of a corporate chief blinded the authors to the nature of the way Tesco run their business - or maybe it's just that they are Waitrose shoppers. Anyway, there's a whole introduction chapter on how Tesco is `An Open Business', and it's one of the best bits of comedic text I've read in a long time.

However, in general the arguments in favour of open business are extremely well put and make perfect sense. The sections dealing with crowd-funding and `networked organization' (sic) are particularly well-written and convincing. By no means are all of the examples used as hypocritical as those of Tesco, and it is clear that a lot of research has been conducted and in many places very logical, and sometimes even new and exciting, conclusions drawn.

The introduction asks; if you were starting your business today, would you recreate it along similar lines? Probably not is the answer, and if you were to begin again, you could do far worse than adhering to the principles laid down in the book. In fact, the book is perfect for start-ups looking to create an organisational backbone to take their businesses forward.

Which is why I would love to ignore the Tesco references and those made to other large global organisations - but this is exactly why the book is flawed.
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