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Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach Us About the Art of Persuasion
 
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Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach Us About the Art of Persuasion (Paperback)

by Jay Heinrichs (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 336 pages
  • Publisher: Allen Lane (31 Jan 2008)
  • Language English
  • ISBN-10: 1846140412
  • ISBN-13: 978-1846140419
  • Product Dimensions: 23 x 14.8 x 2.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 414,862 in Books (See Bestsellers in Books)

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Product Description

Product Description

This is a book for when you really have to get your point across...Rhetoric - the art and science of persuasion - is not just an important skill, but the essential skill. We live our lives surrounded by persuasion: by posters, Coca Cola labels, politicians' press releases, cartoons and pop songs. Using all kinds of contemporary examples (from how Eminem really won the rapping contest in Eight Mile to how a cat coerces its owner into feeding it sooner) to illustrate classical rhetorical strategies, Jay Heinrichs opens our eyes to this hidden world.He teaches us not only to recognise these implicit, subliminal attempts at argument, but how to use these skills to get our own way. From avoiding a speeding ticket to recognising the difference between an argument and a fight, from Stalin's timing secret (and if it worked for the mass-murdering dictator it can work for you) to the Belushi paradigm, via the tactics of Monty Python, Yoda and Queen Victoria, "Thank You for Arguing" is not just a highly enjoyable read, but an incredibly useful one too. From Cicero's secrets for moving an audience to Honest Abe's Shameless Trick, learn how to argue and most importantly how to win.


About the Author

Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.

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Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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5 of 6 people found the following review helpful:
4.0 out of 5 stars Informative and thought provoking, 14 Mar 2008
By pjr (London, England) - See all my reviews
I must confess that I was switched onto this book by a business website. I was looking for something which would help me to illustrate the power of a good arguement. I'm always a little cautious about these kind of books as people with a background in business aren't always to my taste in writing styles due to the fact that I like literature which some find a little highbrow, all of which made reading this even more of a pleasure.

Heinrichs puts his arguement across well and develops his ideas logically throughout the book. Like any good writer of something of reference the conclusions at the end of each chapter allow a certain ammount of cheating - should you wish only to cover the key points. This also serves to aid in referring back to find key sections. His style is conversational but manages to avoid sounding partronising - unlike some books of its kind.

There are two thoroughly refreshing aspects to this book that made the reading experience all the more enjoyable. The first was the juxtaposition of the classic (and well researched) arguments with some very contemporary references. Some of the contrasts are mentioned in the title and it really does mix them up in this way. This is particularly effective when the arguement itself becomes complex and somewhat abstract. It may lead to the book dating somewhat in years to come, but does really help illuminate the points most effectively.

The other aspect I enjoyed was his almost obsessive notation and the derivation of the words, in particular. This will result in my ensuring this book is put to good use and not left to gather dust.

If you are looking for something to illustrate the power of persuasion then this book definately achieves the remit. It is an engrossing, unconventionally illustrated, and ultimately intersting read.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars Buy it now!, 8 Nov 2009
By I. D. Price (UK) - See all my reviews
(REAL NAME)   
This is one of the gems that you sometimes come across unexpectedly. It is a very readable, fun book that constantly teaches you at the same time. A mixture of story, explanation and examples, the book is a must read for anyone. If only use of English had been taught like this in my school, if only the explanations had connected through their immediate relevance, if only for the third time is an example of anaphoric writing! The title rather underplays the depth of this book. It could easily become required reading in many schools. It inspired my thinking, and explained many things that i was doing, but without always understanding why. I do speak in public and have won at National level - this book will help me achieve that again. It is in my all time top ten books.
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