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Product Description
Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unreprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty.
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3 reviews
10 of 10 people found the following review helpful
don't judge a book by its cover, design, or content
26 Mar 2005
Format:Paperback
This hilarious mess manages to belie almost every principle of design espoused within its pages, with its frankly ugly, workmanlike design, errors in proofreading, and strange choices in content. The layout is slapdash and the printing quality is dodgy-anyone wanting typography to match the content of the book should be looking at Robert Bringhurst's essential Elements of Typographic Style, or any other Hartley&Marks book on typography, instead. If typography is the art of overweening attention to minute details, this book is certainly a betrayal of that art.
Keeping that in mind, several of the essays contained within are classic (anything Beatrice Warde or Stanley Morison has to say about type is essential reading), and Heller has done his usual job of hitting the high points, without going into any great depth. His own contribution to the volume is typical of the limited attention span he brings to a lot of his editing projects: a thinly-researched polemic on blackletter type and fascism that manages to omit some key details that would totally change the thrust of his argument were they to be acknowledged. I have, and like, other Heller books, and he's a charismatic public speaker, but this is not his finest effort.
Keeping that in mind, several of the essays contained within are classic (anything Beatrice Warde or Stanley Morison has to say about type is essential reading), and Heller has done his usual job of hitting the high points, without going into any great depth. His own contribution to the volume is typical of the limited attention span he brings to a lot of his editing projects: a thinly-researched polemic on blackletter type and fascism that manages to omit some key details that would totally change the thrust of his argument were they to be acknowledged. I have, and like, other Heller books, and he's a charismatic public speaker, but this is not his finest effort.
9 of 12 people found the following review helpful
Heller Is Prolific
14 Aug 2001
Format:Paperback
Steven Heller puts the "Good Graphics Seal of Approval" on any graphic design book, in my opinion. The essays in "Texts on Type: Critical Writings on Typography" is no exception. Together with Philip B. Meggs, Heller pulls together over fifty essays on the history, aesthetics and practice of type design and typography. You'll find essays in this anthology penned by the likes of Goudy, Zapf, Rand, Ogilvy, and other huge names in the arena of graphic design. This is just another Heller book to have to back up the rest of your everyday knowledge. After all, if you know more than the next guy, you'll get the job. My only complaint is that - for such an excellent book on typography - the typeface in the body copy is smaller than the norm. If you're over 40, pull out the reading glasses.
Delightful
29 Jun 2008
Format:Paperback|Amazon Verified Purchase
I loaned out my first copy and never got it back. No surprise; this books is like a box of specialty chocolates. Each essay is a savory morsel leaves the reader anticipating the next confection. It's just packed with little gems; a delicious assortment of pieces from the legendary figures of Graphic Design and Typography. Despite its rather bland (pink?!?) package, the book is a pure delight.
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