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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests (The Mal Warwick Fundraising Series) (Paperback)

by Mal Warwick (Author) "Every once in a rare while, you'll hit the nail on the head with a powerful marketing concept-a seemingly perfect marriage of direct mail package..." (more)

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Product details

Paperback: 272 pages
Publisher: Jossey Bass (4 April 2003)
Language English
ISBN-10: 0787967122
ISBN-13: 978-0787967123
Product Dimensions: 24 x 17.8 x 2.1 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 667,435 in Books (See Bestsellers in Books)

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Product Description

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“…Mathematically educative…” (Interactive Marketing, Vol. 6, No. 3, Jan/Mar 2005)

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“…Mathematically educative…” (Interactive Marketing, Vol. 6, No. 3, Jan/Mar 2005)

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Inside This Book (Learn More)

First Sentence
Every once in a rare while, you'll hit the nail on the head with a powerful marketing concept-a seemingly perfect marriage of direct mail package and lists-at the very beginning of a new program. Read the first page

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