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Ten Types of Innovation: The Discipline of Building Breakthroughs [Kindle Edition]

Larry Keeley , Helen Walters , Ryan Pikkel , Brian Quinn
4.9 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

Innovation principles to bring about meaningful and sustainable growth in your organization

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

  • Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
  • Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

Product Description


The most pleasing thing is the fresh way it presents its subject.  The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.  It crowns an effective and engaging approach to the subject. (Elite Business, June 2013)

This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place. (Start Your Business, October 2013)

From the Back Cover

Innovate your way to meaningful and sustainable growth

Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...

For many firms, this means innovation isn′t optional, it′s imperative. Customers demand it. Competitors will outflank you if you don′t achieve it. Talented employees won′t join your firm if you don′t deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It′s only about new products and new technology"; "It′s about rare strokes of inspired genius"; "There′s no disciplined, consistent method"; etc. These common assumptions are not true.

Based on over three decades of path–breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.

Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.

" Ten Types of Innovation is a must–read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
Roger L. Martin, Dean, Rotman School of Management

"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
Ralph Jerome, VP of Corporate Innovation, Mars, Inc.

" Ten Types of Innovation will become the indispensable ′how to do it′ textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation

"This book distills three decades of innovation research into an action–oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
Dipak C. Jain, Dean, INSEAD

" Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
Curt Nonomaque, President and CEO, VHA

Product details

  • Format: Kindle Edition
  • File Size: 8767 KB
  • Print Length: 276 pages
  • Publisher: Wiley; 1 edition (15 July 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #45,955 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
With regard to the Edison quotation, I agree while presuming to add, "Execution without discipline is merely activity."

Larry Keeley wrote this book with Ryan Pikkel, Brian Quinn, and Helen Walters. "As the principal author of the text, I am responsible for the basic arguments throughout, and the system of ideas here either succeeds or fails because of me." However, as explains in the Preface, it really is the result of a team effort. Each of his colleagues made significant and unique contributions, as did Bansi Nagii. Although not one of the authors of the book, Nagii "played a role in refreshing and advancing the Ten Types of Innovation." As I read the book, I recognized that it is an excellent example of the collaborative process by which breakthrough innovations are achieved if (HUGE "if") sufficient discipline has been developed by everyone involved.

The material is carefully organized and effectively presented within three categories of innovation types: Configuration, Offering, and Experience. As Keeley explains, more than 2,000 of what were at that time (i.e. in 1998) considered to be innovations were discovered, examined, and evaluated. Each was "the creation of a viable new offering." As he then adds, innovation may involve invention but requires a great deal more (e.g. a deep understanding of customer need), innovations "have to earn their keep" (i.e. return value), very little is in fact new in innovation (rather, the result of an evolving process of improvement), and it is important to "think beyond products" to new ways of doing business, for example, and news ways of engagement with customers.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Ten Type of Innovation Review 21 May 2013
Format:Paperback|Verified Purchase
This is a great book for people like me who work in the innovation space. It really helps you to think about how to focus and encourages you an provides additinoal tools to help you convince people that innivation doesn't begin and end with just the product! I would recommend this to any and all innovation professionals.
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5.0 out of 5 stars GREAT VALUE AT A TENNER 16 Nov. 2013
Format:Paperback|Verified Purchase
Great book, great structure.
Ideal for the marketeer.
Purchased with a view to a studen course on creativity, but would really need to be part of a specialist marketing course.
An easy read with plenty of examples and detailed elaboration of the 'ten types'
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5.0 out of 5 stars Excellent 28 Oct. 2013
Format:Kindle Edition|Verified Purchase
This was an excellent read and offers those start up businesses with a basis on innovation a comprehensive guide and working examples for the journey ahead I will continue to use this book as a reference for the bumpy road ahead
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5.0 out of 5 stars A must buy for any serious innovator 27 July 2015
Format:Kindle Edition|Verified Purchase
Frankly inspirational piece of work. Has given me insight into the ways I was working that were wrong. This book has become one of my mantras to people in the innovation space today.
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