This is good pop, but not great. All the best hits are here - 'Something Kinda Ooh', 'The Promise', 'Sexy! No No No', and 'The Show' as well as 'Sound of the Underground' and the underrated 'Untouchable'. But the rest of it is weak and pale by comparison - 'The Loving Kind', for example, would have been better suited to a B-side, and who knows why Girls Aloud did so many sub-standard covers?
Girls Aloud occupy a bit of a strange place in the girl group world. Better than 'The Saturdays' and 'All Saints' but nowhere near 'The Spice Girls' league. Where the Spice Girls had the 2 Mels with a good voice each and enough chutzpah from Geri, Victoria, and Emma to ensure their voices didn't matter so much, not one of Girls Aloud has a strong, remarkable voice and indeed its often hard to determine who is singing. Neither does any individual member of Girls Aloud have a distinct personality in the way all the Spice Girls had. They're more likely to be found in 'Heat' magazine - Sarah as a caner, and the vastly overrated Cheryl for not even slightly earning her massive 'X Factor' fee when, for example, she failed to know a famous Elton John number.
This is a fair enough album if you want something to dance around your handbag with, and, as mentioned at the beginning, there are some good songs - just no classics. 'The Spice Girls' may not have been everyone's cup of tea, but at least their music was fresh, original, and memorable. Everyone had a favourite Spice, even though not many will admit it these days. In tweny years time, the 'Spice Girls' will be up there with 'The Supremes' amd 'The Ronettes', while in twenty years time Girls Aloud won't even be a distant memory. Not even to 'Heat' magazine.