- Paperback: 288 pages
- Publisher: Profile Books (3 Aug 2006)
- Language English
- ISBN-10: 1861978065
- ISBN-13: 978-1861978066
- Product Dimensions: 21 x 13.4 x 2.6 cm
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 595,194 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
"Tom Kelley offers a thoroughly original and thoroughly tested approach to creating a culture of innovation" Tom Peters "Essential reading for every single person in your organisation" Seth Godin, author of Purple Cow"
BusinessWeek
Funny, insightful, and chock-full of surprising examples.
Inside This Book
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
4.0 out of 5 stars
Easy suggestions for increasing innovation,
By
This review is from: The Ten Faces of Innovation: Strategies for Heightening Creativity (Paperback)
Welcome to an enjoyable, easy read - which is not to dismiss Tom Kelley's fine ideas. With the aid of Jonathan Littman, Kelley works throughout this book to show how innovation can be much more painless than most people think, and more fun. Kelley makes thinking collaboratively sound like a blast. In the process, he convinces you that your organization should nurture and cherish playing with ideas. Although he admits that his consulting company, IDEO, found itself grinding along on tedious projects at times, and that he has watched people shoot down perfectly good suggestions, his underlying message is one of open possibility. He presents 10 roles you can play during meetings, any one of which would be enough to add considerable value. By showing that these roles are temporary, he sends the message that if you want to stay competitive, you can change, and even must. As he examines everything from product names to rules governing how workers decorate their cubicles, Kelley demonstrates the many opportunities you have to create something new. The cost is often little or nothing; sometimes innovation simply means getting out of your employees' way. We recommend this book to managers who wish to break old patterns and encourage creative thought companywide.
5 of 6 people found the following review helpful:
1.0 out of 5 stars
"We at IDEO",
By Clara P. (Germany) - See all my reviews
This review is from: The Ten Faces of Innovation: Strategies for Heightening Creativity (Paperback)
The idea in the book is a nice one, saying that different skills are needed in a team, if one aims for innovation. Plus, the company's attitude and culture needs to embrace a positive view towards being creative, experimenting, supporting new ideas.
However, the book is written in a repetitive tone of "this is the idea; we at IDEO have known it all this time already; and here are some examples on how companies applied this idea, mostly with IDEO's help". It is a pity such an interesting topic, with much potential to make the reader be inspired and start thinking about ways to implement the book's topics is disguised in too long, repetitive text.
5.0 out of 5 stars
Simply the best book on Creativity, Innovation, and People Management,
This review is from: The Ten Faces of Innovation: Strategies for Heightening Creativity (Paperback)
Although I bought this book by accident, along with "The Art of Innovation" because I had a £10 voucher, it turned out to be a much better book than expected. I am an IDEO fan anyway and had read Tim Brown's "Change by design" before a friend recommended "The Art of Innovation" to me. I have since bought this book again to give it to other friends.
The concept of 10 personas is fantastic and it can help you identify which personas you have got in a team already and which ones you may wish to play when working with your team in order to enhance their performance. Every single story in this book is powerful if used to improve creativity or team work. It has helped me understand our customers and how we can develop products that they actually really want. It has also helped me to observe the right things and discover some real insights. The stories in the book just make you look for unusual things. It is just a great book.
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