- Paperback: 272 pages
- Publisher: Profile Books (24 Mar 2011)
- Language English
- ISBN-10: 1846685567
- ISBN-13: 978-1846685569
- Product Dimensions: 21.4 x 13.4 x 2.2 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 166,535 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
"'Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need.' - President Bill Clinton 'Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well.' - Daniel Pink, bestselling author of Drive 'Wonderful... part business text, part entertainment memoir... the book is crammed with entertaining examples' - Philip Delves Broughton, FT 'If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success - first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that),' - George Clooney"
Book Description
Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I loved every minute of reading this book and I highly recommend this book to anyone who finds themselves in a position whereby you need to persuade, motivate or lead anyone through the art of storytelling!! You can be a parent, leader or entrepreneur who needs to move someone to reach a purpose or goal and this book will lead you effortlessly to put your point across in a way that will emotionally touch your target audience.
It is clear to see that the author has an abundance of experience, passion and love for what he does and what he continues to achieve throughout his long and distinguished career. You will learn the five steps to telling a great story. The first step is Motivation, are you congruent and authentic? Are your feet, tongue and heart going in the same direction? Secondly, how to create an emotional bond with your audience and thirdly, what is your goal/purpose in telling the story? The fourth step is to make the story Interactive and help the audience make themselves part of your story and to own it for themselves and finally, the most important part Content, how to use your own experience to move others.
There are several great stories and anecdotes to be found in this book, yet more importantly you will get to step inside the mind of a successful man who has a great passion for life and if that motivates you in anyway, then it will be worth the price of this book many times over.
It is clear to see that the author has an abundance of experience, passion and love for what he does and what he continues to achieve throughout his long and distinguished career. You will learn the five steps to telling a great story. The first step is Motivation, are you congruent and authentic? Are your feet, tongue and heart going in the same direction? Secondly, how to create an emotional bond with your audience and thirdly, what is your goal/purpose in telling the story? The fourth step is to make the story Interactive and help the audience make themselves part of your story and to own it for themselves and finally, the most important part Content, how to use your own experience to move others.
There are several great stories and anecdotes to be found in this book, yet more importantly you will get to step inside the mind of a successful man who has a great passion for life and if that motivates you in anyway, then it will be worth the price of this book many times over.
2 of 2 people found the following review helpful
Format:Paperback
"Knowing, therefore, the terror of the Lord, we persuade men; but we are well known to God, and I also trust are well known in your consciences." -- 2 Corinthians 5:11 (NKJV)
Peter Guber has written an excellent book about using storytelling to cut a deal during a high stakes negotiation, especially when access to the other person is limited. If you are such a deal maker or depend on making large sales where there may be little common ground, Tell to Win is an excellent resource. I particularly enjoyed the long list of rich examples, especially from entertainment-related negotiations.
What you won't find is nearly as good a resource for story telling to teach someone else, to inspire imagination, or to build a cultural foundation for future success. For those purposes, seek out Stephen Denning's books. To Mr. Guber's credit, Denning is well referenced in this book relative to negotiating deals.
Peter Guber has written an excellent book about using storytelling to cut a deal during a high stakes negotiation, especially when access to the other person is limited. If you are such a deal maker or depend on making large sales where there may be little common ground, Tell to Win is an excellent resource. I particularly enjoyed the long list of rich examples, especially from entertainment-related negotiations.
What you won't find is nearly as good a resource for story telling to teach someone else, to inspire imagination, or to build a cultural foundation for future success. For those purposes, seek out Stephen Denning's books. To Mr. Guber's credit, Denning is well referenced in this book relative to negotiating deals.
Format:Paperback|Amazon Verified Purchase
I really like the idea behind the book. Started to read it but after mid book it starts getting a repetitive. The point is clear but the examples don't add more value to the concept. Still worth buying of the subject appeals to you.
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Most Recent Customer Reviews
Stories influence people
Explains in depth and with examples how stories strengthen your pursuasive power. The examples give any reader ideas how they can communicate better and stronger. Read more
Published 9 months ago by JB
How and why "a purposeful story, well told, is the greatest tool for...
Others have their own reasons for praising Peter Guber's book. Here are three of mine. First, I really appreciate the scope and depth as well as the variety of the personal and... Read more
Published 12 months ago by Robert Morris
Selling by story rather than PowerPont slides
An interesting and worthwhile read which examines the power of stories to sell something. Rather than information presented in logical bullet point format Peter Gruber suggests a... Read more
Published 14 months ago by Penelope7
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