I was assigned this book in a college course on television as popular culture. I seriously struggled with the text at first, but luckily I didn't sell it back. After rereading it again, it has completely smashed the myth that nothing on television is culturally viable. Do not fall into the trap of believing there is no culture left in America. This book will teach how to engage your television in a way that is as mentally stimulating as anything I can imagine. Do yourself a favor and get this book! It might take you a couple reads, but it's well worth it. Enjoy. (I took points off for density, but I have the 5th ed.)