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Television, Audiences and Cultural Studies [Paperback]

David Morley

Price: 23.99 & FREE Delivery in the UK. Details
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Book Description

10 Dec 1992 0415054451 978-0415054454
Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.
Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.

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It is not my purpose to provide an exhaustive account of mainstream sociological research in mass communications. Read the first page
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