- Hardcover: 400 pages
- Publisher: HarperBusiness; 1st Edition edition (31 Oct 1993)
- Language English
- ISBN-10: 0887306276
- ISBN-13: 978-0887306273
- Product Dimensions: 23.6 x 15.5 x 3.8 cm
- Amazon Bestsellers Rank: 3,609,609 in Books (See Top 100 in Books)
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Product Description
Product Description
This work is about how businesspeople, educators and government leaders can learn to understand and exploit the coming technological innovations that should determine who wins and who loses into the next century. Rather than offering "soft trends" that may or may not come to pass, it defines "hard trends" that are fully predictable, and that provide readers with specific new tools and rules for turning rapid change into an overwhelming competitive advantage. Daniel Burrus, a consultant to some of the world's top companies, makes technology and its cutting-edge applications truly user-friendly by presenting them in the form of a familiar metaphor - a card game. In the book, seven characters play cards, learning how to use 24 new cards - which represent new technologies - to form unbeatable combinations. As it is played out, the game helps readers to recognize and understand the technological revolution under way worldwide; use hard trends as a foundation for personal and organizational planning; encourage people of all ages to become excited by discovering creative applications for the new tools of technology; and use this personalized, tested system for shaping a future that can make them soar beyond their competition. Roger Gittines is the co-author of "The Egoscue Method of Health Through Motion" and "What Men Won't Tell You But Woman Want to Know".
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2 reviews
5 of 6 people found the following review helpful
review Technotrends : How to Use Technology to Go Beyond You
21 April 2000
Format:Paperback
I was a little concerned about the date of the book 1993, but I found this to be a very good business book, that makes a lot of great points. His ideas about going beyond your competition are great. I would recommend this book to anyone that wants to understand their future business success better.
4 of 6 people found the following review helpful
Great Book
20 Feb 2006
Format:Hardcover
I enjoyed this book so much that I still have it on my bookshelf. It's interesting to review it years later and see how many of the "predictions" about technology development came true. I wish he would write another book.
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