Product Description
This title offers a fast track route to understanding and implementing the best ideas from the world's top technology businesses. It covers all key aspects of technology leadership, from open technology to entrepreneurial leadership, and from boundaryless product development to resource allocation. It contains examples, cases and ideas from the world's greatest technology companies, including Hewlett Packard, Cisco, IBM, Schlumberger, Gillette and Merck. It also includes a glossary of key concepts and a comprehensive resources guide.
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
About the Author
PETER S. COHAN is president of Peter S. Cohan Associates, a management consulting and venture capital firm. Cohan is the author of e--Stocks, e--Profit, Net Profit and The Technology Leaders. He has appeared on ABC's Good Morning America, CNBC, CNBC Asia and CNN and has been quoted in Time, The Times, Fortune, Newsweek International and Business Week.
