Buy this book with Whatever You Think, Think The Opposite by Paul Arden today!

Buy Together Today: £7.98

Whatever You Think, Think The Opposite by Paul Arden  (11)  £4.99

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden  (21)  £4.19

How to Get Ideas by FOSTER  (11)

Thinkertoys: A Handbook of Creative-Thinking Techniques by Michael Michalko  (9)  £8.99

God Explained in a Taxi Ride by Paul Arden  (3)  £3.99

› Explore similar items : Books (50)

Synopsis
This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

From the Back Cover

A step-by-step technique for sparking breakthrough creativity in advertising or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

See all Product Description

First Sentence
One day in my last year as an advertising agency executive in Chicago I had a telephone call from the western advertising manager of a well-known magazine. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

Search inside this book:

Thinkertoys: A Handbook of Creative-Thinking Techniques by Michael Michalko  (9)  £8.99

Whatever You Think, Think The Opposite by Paul Arden  (11)  £4.99

God Explained in a Taxi Ride by Paul Arden  (3)  £3.99

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden  (21)  £4.19

How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If) by Chris Barez-Brown  (12)  £8.60

› Explore similar items : Books (49) Music (1)

4 Reviews 5 star:  (3) 4 star:    (0) 3 star:  (1) 2 star:    (0) 1 star:    (0)           Average Customer Review (4 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   17 of 21 people found the following review helpful: A MUST READ, 28 Oct 2001 By  dbahagoldconsult@hotmail.com (Northern Cyprus) - See all my reviews This review is from: Technique for Producing Ideas (Paperback) Although it is not a very new book (about 50 years old), its significant, simplified, and disciplined way for innovative thinking is just as effective and valuable as the day it was first published. I am sure you will fall in love with the book so much that it will take an hour to read. Enjoy reading!  Comment | Permalink | Was this review helpful to you? (Report this)   A Technique for Producing Ideas, 20 Feb 2008 By  Thornbray Books (Manchester, UK) - See all my reviews A short book like this deserves a short review. This book is less about technique and more about procedure. Young's most important point is that new ideas come about through making connections with other disparate ones. Apart from that the book reads more like an ad man's notebook and is very dated. Historically interesting but of limited use.  Comment | Permalink | Was this review helpful to you? (