- Paperback: 528 pages
- Publisher: Authors Online Ltd (23 July 2007)
- Language English
- ISBN-10: 0755202929
- ISBN-13: 978-0755202928
- Product Dimensions: 23.2 x 15.2 x 3.2 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,796,298 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Teaching English for International Business is the essential guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the latest developments in language teaching methodology, and examines both in the light of differing educational cultures. Teaching English for International Business offers the following. A wide range of practical ideas (for example: using role-plays, simulations, case studies and games) that will help you develop your expertise as a professional in the world of English for International Business. A comprehensive account of models of cultural differences and how these may influence both global business and your own teaching style. A review of the range of teaching/training in English for International Business and of the main issues influencing global business. New ideas for incorporating key areas of language analysis (for example: genre analysis, conversational analysis, discourse analysis) into the teaching of EIB. Questions and tasks for each chapter so that you can measure your progress. Unit 1 The Environment and Scope of EIB Chapter 1: EFL, ESP and EIB - 1 Chapter 2: EFL, ESP and EIB - 2 Chapter 3: The EIB Environment Chapter 4: The Intercultural Scope - 1 Chapter 5: The Intercultural Scope - 2 Chapter 6: Culture and the Classroom - 1 Chapter 7: Culture and the Classroom - 2 Chapter 8: Management of Programmes Chapter 9: Marketing the EIB Product Chapter 10: Language, Communication and Culture Bibliography Unit 2 Needs, Materials and Course Design Chapter 1: Course Design - 1 Chapter 2: Course Design - 2: Needs Analysis Chapter 3: Course Design - 3: Putting it all together Chapter 4: Materials for EIB Bibliography Unit 3 Methodology and Classroom Practice Chapter 1: What is Appropriate Methodology? Chapter 2: Method, Postmethod or Pragmatism? Chapter 3: Teaching by Principles Chapter 4: Balancing Techniques and Teacher Roles Chapter 5: Lesson Planning Chapter 6: Using Simulations and Case Studies Chapter 7: Business Communication Skills Chapter 8: Teaching One-to-One Chapter 9: Learning and Learning Styles Chapter 10: Evaluation and Assessment Bibliography Unit 4 Language, Communication and Culture Chapter 1: Language Analysis - Introduction Chapter 2: Language Analysis - Discourse Chapter 3: Language Analysis - Conversation Chapter 4: Language Analysis - Genre Chapter 5: Culture and Business Communication - 1 Chapter 6: Culture and Business Communication - 2 Chapter 7: Culture and Business Communication - 3 Chapter 8: Non-verbal Communication (NVC) Chapter 9: Culture and Relationships Chapter 10: Communication in a Virtual World Bibliography
About the Author
Robert Goddard has considerable experience in teaching English
for International Business in both the public and private sector. He lived
and worked for thirteen years in Italy, two years in Portugal, one year in
Jordan and three years in Germany. He has also travelled widely. In the UK
he has worked in various educational institutions in Manchester and most
recently was Senior Lecturer specialising in Business English at the
University of Portsmouth. He is the author of many published journalistic
articles, and twenty of his short stories have been published and/or read
on BBC Radio. He has also written two novels. These are "The Schonbuch
Forest" and "The Poor Singer of an Empty Day". Both are currently available
on amazon.co.uk
for International Business in both the public and private sector. He lived
and worked for thirteen years in Italy, two years in Portugal, one year in
Jordan and three years in Germany. He has also travelled widely. In the UK
he has worked in various educational institutions in Manchester and most
recently was Senior Lecturer specialising in Business English at the
University of Portsmouth. He is the author of many published journalistic
articles, and twenty of his short stories have been published and/or read
on BBC Radio. He has also written two novels. These are "The Schonbuch
Forest" and "The Poor Singer of an Empty Day". Both are currently available
on amazon.co.uk
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Most Helpful Customer Reviews
4.0 out of 5 stars
EL Gazette Book of the Month November 2007,
By Frederick "Fred" (Frankfurt) - See all my reviews
This review is from: Teaching English for International Business (Paperback)
This book is ambitious, moving beyond the ELT world to encompass communication skills. It is particularly good on culture and explores fascinating areas such as automacity and virtual learning..... The inclusion of tasks for the reader makes it interactive, while the academic style will appeal to theorists and those in EAP..... This is a thorough and intriguing account of a fascinating area, worth using selectively and will be of interest to those seeking a wide-ranging overview of the field.
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