I read this book after meeting Kevin Duncan, and much like meeting him, it's been a breath of fresh air. Having run my own business for 11 years, I really thought there was very little I had left to learn from a book that seems aimed at those about to start. Wrong. Wrong. Wrong. Whilst much of what Kevin suggests seems to be common sense, I'd bet that very few of us are actually doing all of it. Working through all the thought-provoking questions and exercises provided an excellent review of what has worked well, what I can and should change, and reminded me of the importance of time off. There are tons of practical tips and suggestions on financial facts of life, planning ahead, building contacts, what to charge, managing meetings and looking after clients. And a healthy dose of humanity. Anyone with dreams of setting up their own business, consultancy or simply going freelance, needs to get their hands on this book. Anyone currently running their own small business will benefit from using it to pause for thought.