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Teach Yourself Copywriting (TYBU) [Paperback]

Jonathan Gabay
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Table of Contents

Introduction; What is a copywriter? The big idea; How to structure your copy; Getting to grips with your copy; Media and understanding its creative language; Selling through the letterbox; Direct mail and charity; Moving pictures; Further media to consider; Yellow Pages and trade directories; The internet; Press release copy; Practical glossary

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