Buy Used
Used - Very Good See details
Price: £1.95

or
 
   
Trade in Yours
For a £0.34 Gift Card
Trade in
Have one to sell? Sell yours here
Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Teach Yourself Copywriting NEW EDITION (TYBU) [Paperback]

Jonathan Gabay
4.2 out of 5 stars  See all reviews (5 customer reviews)

Available from these sellers.


‹  Return to Product Overview

Table of Contents

Introduction; What is a copywriter? The big idea; How to structure your copy; Getting to grips with your copy; Media and understanding its creative language; Selling through the letterbox; Direct mail and charity; Moving pictures; Further media to consider; Yellow Pages and trade directories; The internet; Press release copy; Practical glossary

‹  Return to Product Overview