- Paperback: 336 pages
- Publisher: Teach Yourself; 3Rev Ed edition (27 Jun 2003)
- Language English
- ISBN-10: 0340867280
- ISBN-13: 978-0340867280
- Product Dimensions: 19.2 x 13 x 2.2 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 188,055 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
Institute of Direct Marketing
"Plenty of nuggets and well worth keeping close to hand for inspiration"
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Customer Reviews
Most Helpful Customer Reviews
12 of 13 people found the following review helpful
Format:Paperback
When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.
Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.
3 of 3 people found the following review helpful
Format:Paperback
The perfect introduction for novices, and a great refresher for season pros. It's tightly structured, well organised and packed full of practical examples.
There are lots of copywriting books out there that (unsurprisingly) promise lots, yet fail to deliver. This does the opposite: the book is understated, but delivers way more than I expected.
It's years since I first read it, but I still regularly go back to it for inspiration and no-nonsense advice.
There are lots of copywriting books out there that (unsurprisingly) promise lots, yet fail to deliver. This does the opposite: the book is understated, but delivers way more than I expected.
It's years since I first read it, but I still regularly go back to it for inspiration and no-nonsense advice.
2 of 2 people found the following review helpful
Format:Paperback
If you've ever been involved in the building of a website - and I have many, many times - then you'll know that it's often the copy (words) that take the longest to produce.
I'm not always sure why this is.
It may be to do with the fact that people are busy and don't have much time to write reams and reams of text. Or that they don't feel confident in their writing skills.
Or, more often in my opinion, trying to put into words what your organisation does is an uncomfortable process. Especially when you realise that your offering is neither clear or compelling!
Which is why books like this can and do speed up the process.
This is a light and easy read. It's structured in such a way that you can dip in and out of the book at relevant points. For example, if you want to work on your creativity then there's a section for that. If you want to develop a distinctive style then there's a section for that and so on.
The irony, I guess, is that the book is a little dated. It doesn't have a great deal in it about the web or writing for blogs and so on. But that's part of its attraction. Good (copy)writing is good writing. Whether that's in print or online.
So, if you're struggling to put into words what you and your organisation do. And your shiny new website is ready and waiting for your words of wisdom, then I'd suggest grabbing yourself a copy of this simple guide, lose the anxiety and get on with it!
I'm not always sure why this is.
It may be to do with the fact that people are busy and don't have much time to write reams and reams of text. Or that they don't feel confident in their writing skills.
Or, more often in my opinion, trying to put into words what your organisation does is an uncomfortable process. Especially when you realise that your offering is neither clear or compelling!
Which is why books like this can and do speed up the process.
This is a light and easy read. It's structured in such a way that you can dip in and out of the book at relevant points. For example, if you want to work on your creativity then there's a section for that. If you want to develop a distinctive style then there's a section for that and so on.
The irony, I guess, is that the book is a little dated. It doesn't have a great deal in it about the web or writing for blogs and so on. But that's part of its attraction. Good (copy)writing is good writing. Whether that's in print or online.
So, if you're struggling to put into words what you and your organisation do. And your shiny new website is ready and waiting for your words of wisdom, then I'd suggest grabbing yourself a copy of this simple guide, lose the anxiety and get on with it!
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Most Recent Customer Reviews
School Book
Compared with the other books I have read on copywriting this doesn't inspire. There is lots of content but I didn't think there was a particularly strong tone of voice. Read more
Published on 5 Sep 2006 by P. Lowry
Gabay's done it again - even better than the first edition
The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and... Read more
Published on 6 Aug 2000
The best book on copywriting and marketing ever
This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. Read more
Published on 20 Oct 1996
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