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Targeting the Powerful: International Prospect Research (Hardcover)

by Vanessa Hack (Author)

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Product details

Hardcover: 360 pages
Publisher: Routledge; 1 edition (1 Mar 2000)
Language English
ISBN-10: 1579582729
ISBN-13: 978-1579582722
Product Dimensions: 24.2 x 16 x 2.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,619,665 in Books (See Bestsellers in Books)

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Product Description

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"Strongly recommended to anyone involved in prospect research."
-"Managing Information

Product Description
Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the United States and elsewhere to target key people, can make all the difference to the success or failure of the initial approach. Targeting the Powerful is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable organization, and how to use the information to recommend a line of approach most likely to succeed.

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