I bought this product as a present for a friends birthday, he really likes this tripod. It is because the tripod is so easy to set up, even for a novice. You take off the cords holding the legs, snap the legs together and attach your camera, that's it! To some buyers, the fixed height maybe a disadvantage, but for a novice, with a lightweight point and shoot camera (NOT A DSR) it is prefect for trying out the advantages of a tripod. It may not be the cheapest tripod on the market, but, because my mum has had a similar model zipshot tripod for a few years with no problems, I decided to go for it over some of the other tripods on the market.