on 26 February 2001
This book helped me a lot with my Degree assignment. As I was tasked with an assignment on Laura Ashley which I was finding it difficult to do. As soon as I read the case study regarding Laura Ashley, I started getting a bigger picture of what Laura Ashley successes / mistakes were and soon began to start my assignment.
It is also a very interesting read on lots of other different companies in the marketplace who have gone through bad patches and made a recovery.
A easy to understand well written book, which I would recommend to read.