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Taking Your Talent to the Web: Making the Transition from Graphic Design to Web Design Paperback – 18 May 2001


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Product details

  • Paperback: 448 pages
  • Publisher: New Riders; 1 edition (18 May 2001)
  • Language: English
  • ISBN-10: 0735710732
  • ISBN-13: 978-0735710733
  • Product Dimensions: 22.8 x 17.9 x 2.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,454,222 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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3 of 3 people found the following review helpful By wetwebwork on 3 Sep 2001
Format: Paperback
Just the fact that you're reading this on the web is reason enough to buy this book. Even if you never intend to use the web for anything more than surfing, "Taking Your Talent to the Web" book will leave you knowing more about the web, how it came to be, and what those working to produce web sites suffer and cope with, than a lot of seasoned pros.
And it's a funny book. Jeffrey Zeldman writes with a unique and light touch about a subject he loves, making this more entertaining than a thousand dry "How to..." and "What the web is" books.
If you do work in the industry, you've got the chance to fill those gaps in your knowledge and learn from one of the wisest designers and coders we have. Jeffery Zeldman exemplifies the open nature and potential of the web. In "Taking Your Talent to the Web", he discusses the fight for web standards, shares his knowledge, and entertains.
Highly recommended.
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4 of 6 people found the following review helpful By A Customer on 7 Jun 2001
Format: Paperback
Simply this book is a tuning of Jeffrey Zeldman's Perfection.
The book's sharp glimpses of the web design is human factor as Mr. Roger Black from Danilo Black Inc. points " .. Design , after all, is for humans, not for machines. And Zeldman is one of the best and warmest humans on the Net."
Zeldman finds his way to Printing-era Designers, providing ultimate tools with an opportunity to access Internet community that reigns the Net at this time.
Taking Your Talent to the Web: A Guide for the Transitioning Designer is crammed with beautiful examples of designers' work with useful and interesting insight in how the design industry works and get there wonderful results by drawing a WHY-WHO-HOW triangle.
This book is a must have for print designers, art directors, homepage creators and professionals for their creative needs that shows many ways to enrich the Internet community's life.
The book is also could be a handbook / reference book for attendees of Populi Curriculum ( the web talent incubator ), a program that turns traditional designers programmers into web builders.
Table of Contents:
I. WHY: UNDERSTANDING THE WEB. 1. Splash Screen. 2. Designing for the Medium. 3. Where Am I? Navigation & Interface.
II. WHO: PEOPLE, PARTS, AND PROCESSES. 4. How This Web Thing Got Started. 5. The Obligatory Glossary. 6. What Is a Web Designer, Anyway? 7. Riding the Project Life Cycle.
III. HOW: TALENT APPLIED (TOOLS & TECHNIQUES). 8. HTML, the Building Blocks of Life Itself. 9. Visual Tools. 10. Style Sheets for Designers. 11. JavaScript. 12. Beyond Text/Pictures. 13. Go Forth.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 30 reviews
20 of 20 people found the following review helpful
The Love Affair 6 Jun 2001
By Alan H. Herrell - Published on Amazon.com
Format: Paperback
I am a professional web designer. It has been my day job for 4 years. I have shelves of books on code, design, communication and marketing. This is my first review of any of them.
Imagine needing some good advice. You go to your friend who is wise, gentle and has been where you are thinking about going. If you are looking at the Web, Jeffery Zeldman is that friend.
This book reveals the love affair a lot of us have with the web. For those of you using the web as a member of the audience this book explains what you see. If you are thinking about the web as a participant, this book explains how it's done and how to get it there. From text on the screen to code and color, dynamic media presentations to effective design this book provides you with a guide to the areas where the web presents it's greatest strengths and it's weakest links.
Taking Your Talent to the Web is not a book you just want, it is the first book you need.
9 of 9 people found the following review helpful
Jeffery Zeldman Speaks--Better Listen! 5 Jun 2001
By Mrs Cat - Published on Amazon.com
Format: Paperback Verified Purchase
When I bought Zeldman's book I expected to get a clutch of juicy Crimean War Stories about web design. What I did get was a supremely practical guide to using web design painlessly and effectivly. This is a useful book which answers tough, intuitive questions that nobody else knows the answer to (and will never admit it). For instance, what is the best way to make your text look good on the internet if you are handling it from an "Illustrator-type" of image? Why does CorelDraw/Photopaint default to saving images for the web in 96 dpi? There IS a reason, read this book and find out what it is. Want to use CSS? What unit of measure is the best for text? Once you read this book you will KNOW. If you are a beginner or an intermediate web designer, this book is right up your alley. Don't miss Taking Your Talent To The Web--it is a classic from a wise man.-
9 of 10 people found the following review helpful
A must have for today's Web designer 27 May 2001
By Terry Eaton - Published on Amazon.com
Format: Paperback
Zeldman tackles many of the issues facing today's Web designers with humor, intelligence and introspection. "Taking Your Talent to the Web" provides a clear, common sense path to insure successful site conceptualization, development, deployment and beyond. It is truly a must read for Web designers.
6 of 6 people found the following review helpful
this book changed my website forever 27 May 2003
By Stuart Murdoch - Published on Amazon.com
Format: Paperback
This book opened my eyes to issues such as accesibilty, css and xhtml, I now have a site that is fast to load and easy to update. I found this book to be an easy read,[ I am neither a graphic designer nor a trained web designer] I really like Zeldman's writng style and will use some of his points in my classes web design for photographers. The mix of code and ideas was great and for once I just read the book rather than being tempted into turning on my computer and starting work.
6 of 6 people found the following review helpful
A snapshot in the philosophical evolution of a web pioneer. 18 Sep 2002
By Daniel C Krook - Published on Amazon.com
Format: Paperback
I'm not a traditional designer and I'm not new to web design, so I likely wouldn't have ever purchased or read this book if I had not come into the possession of a complimentary copy.
But I do regularly check in with Zeldman's trio of important sites - A List Apart [alistapart.com], The Web Standards Project [webstandards.org], and of course his personal blog, Jeffrey Zeldman Presents... [zeldman.com] and have exchanged emails with the man - so my interest was more in how the author approached and presented the information, rather than the subject of the book itself.
I'm sure he would appreciate the "separation of style from content" approach I took to evaluating his book, which is something he stresses several times in this, as in myriad other of his writings on the web.
The book was enjoyable and I got more out of it than I thought I would (as it is aimed at those new to the field). Refreshing comparisons between the nature of print design and web design, as opposed to beginning with technical discussions of HTML syntax, and the friendly writing style make it stand out in a sea of good, but overly technical, reference books. It is also fun to read, and I often found myself surprised with how many pages I ended up going through in any given sitting.
The positives of the book were the honest discussion about how a designer really doesn't need to know JavaScript, just enough to know how to gank and adapt it to one's own needs; the acknowledgement of technical vs. artistic approaches to the medium; and the inevitable development of a methodology and client interaction inherent in being a web professional.
On the negative side, I would disagree with Zeldman's assertion that CSS is purely supposed to be the responsibility of the designer, not the "HTML technicians."
Additionally, I felt the code samples a bit inconsistent, tough to read interspersed as they were in the text in an orange variable-width font, and felt myself fighting the urge to "clean them up." I could chalk this up to my own personal preferences about coding style - 4 space indentation and uniform lowercasing of HTML and CSS - but I'm sure that, as founder and member of the WaSP, Zeldman himself looks back on his nearly 2 year old code and cringes at times. To his credit, he does have a mini-site dedicated to errata and bugs: [...]
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