This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.
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Amazon Review
Taking Your Talent to the Web is aimed primarily at print designers in the process of trading in their Pantone swatch book for a Web-safe colour palette. Designers following this path are more numerous than wildebeest on the plains of the Serengeti, but in fact the book serves as an excellent primer for anyone considering Web design as a profession.
This is not a technical manual. It won't teach you how to hand code Javascript rollovers, create animated gif banners or "turn ugly typography into ugly 3-D typography". Instead, Jeffrey Zeldman uses his considerable talents and knowledge to provide a comprehensive and well-informed tour. Based on the Populi Curriculum, the US training programme which Zeldman had a hand in developing, the book takes an in-depth look at the many and various Web technologies and their implications for practical and workable design.
This takes in the kind of stuff you'd expect--navigation and interface design, typography, colour, style sheets, browser compatibility and standards--and adds a wealth of useful background material. Where examples are provided, Zeldman gives WYSIWYG HTML editors like GoLive and Dreamweaver a wide birth, preferring to stick with clean, functional hand-wrought HTML.
The best thing about the book, though, is Zeldman's style. Very few authors have the ability to inject humour into technical subjects without it being intrusive and irritating, but he manages to pull it off on almost every page. This is a book you'll actually enjoy reading, as well as learning from. --Ken McMahon
From the Back Cover
This is an explicit and detailed guide, an intelligent “how-to” book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.The book?s purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By wetwebwork
Format:Paperback
Just the fact that you're reading this on the web is reason enough to buy this book. Even if you never intend to use the web for anything more than surfing, "Taking Your Talent to the Web" book will leave you knowing more about the web, how it came to be, and what those working to produce web sites suffer and cope with, than a lot of seasoned pros.
And it's a funny book. Jeffrey Zeldman writes with a unique and light touch about a subject he loves, making this more entertaining than a thousand dry "How to..." and "What the web is" books.
If you do work in the industry, you've got the chance to fill those gaps in your knowledge and learn from one of the wisest designers and coders we have. Jeffery Zeldman exemplifies the open nature and potential of the web. In "Taking Your Talent to the Web", he discusses the fight for web standards, shares his knowledge, and entertains.
Highly recommended.
4 of 6 people found the following review helpful
By A Customer
Format:Paperback
Simply this book is a tuning of Jeffrey Zeldman's Perfection.
The book's sharp glimpses of the web design is human factor as Mr. Roger Black from Danilo Black Inc. points " .. Design , after all, is for humans, not for machines. And Zeldman is one of the best and warmest humans on the Net."
Zeldman finds his way to Printing-era Designers, providing ultimate tools with an opportunity to access Internet community that reigns the Net at this time.
Taking Your Talent to the Web: A Guide for the Transitioning Designer is crammed with beautiful examples of designers' work with useful and interesting insight in how the design industry works and get there wonderful results by drawing a WHY-WHO-HOW triangle.
This book is a must have for print designers, art directors, homepage creators and professionals for their creative needs that shows many ways to enrich the Internet community's life.
The book is also could be a handbook / reference book for attendees of Populi Curriculum ( the web talent incubator ), a program that turns traditional designers programmers into web builders.
Table of Contents:
I. WHY: UNDERSTANDING THE WEB. 1. Splash Screen. 2. Designing for the Medium. 3. Where Am I? Navigation & Interface.
II. WHO: PEOPLE, PARTS, AND PROCESSES. 4. How This Web Thing Got Started. 5. The Obligatory Glossary. 6. What Is a Web Designer, Anyway? 7. Riding the Project Life Cycle.
III. HOW: TALENT APPLIED (TOOLS & TECHNIQUES). 8. HTML, the Building Blocks of Life Itself. 9. Visual Tools. 10. Style Sheets for Designers. 11. JavaScript. 12. Beyond Text/Pictures. 13. Go Forth.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars
31 reviews
20 of 20 people found the following review helpful
5.0 out of 5 stars
The Love Affair
6 Jun 2001
By Alan H. Herrell
- Published on Amazon.com
Format:Paperback
I am a professional web designer. It has been my day job for 4 years. I have shelves of books on code, design, communication and marketing. This is my first review of any of them.
Imagine needing some good advice. You go to your friend who is wise, gentle and has been where you are thinking about going. If you are looking at the Web, Jeffery Zeldman is that friend.
This book reveals the love affair a lot of us have with the web. For those of you using the web as a member of the audience this book explains what you see. If you are thinking about the web as a participant, this book explains how it's done and how to get it there. From text on the screen to code and color, dynamic media presentations to effective design this book provides you with a guide to the areas where the web presents it's greatest strengths and it's weakest links.
Taking Your Talent to the Web is not a book you just want, it is the first book you need.
9 of 9 people found the following review helpful
5.0 out of 5 stars
Jeffery Zeldman Speaks--Better Listen!
5 Jun 2001
By Mrs Cat
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
When I bought Zeldman's book I expected to get a clutch of juicy Crimean War Stories about web design. What I did get was a supremely practical guide to using web design painlessly and effectivly. This is a useful book which answers tough, intuitive questions that nobody else knows the answer to (and will never admit it). For instance, what is the best way to make your text look good on the internet if you are handling it from an "Illustrator-type" of image? Why does CorelDraw/Photopaint default to saving images for the web in 96 dpi? There IS a reason, read this book and find out what it is. Want to use CSS? What unit of measure is the best for text? Once you read this book you will KNOW. If you are a beginner or an intermediate web designer, this book is right up your alley. Don't miss Taking Your Talent To The Web--it is a classic from a wise man.-
9 of 10 people found the following review helpful
5.0 out of 5 stars
A must have for today's Web designer
27 May 2001
By Terry Eaton
- Published on Amazon.com
Format:Paperback
Zeldman tackles many of the issues facing today's Web designers with humor, intelligence and introspection. "Taking Your Talent to the Web" provides a clear, common sense path to insure successful site conceptualization, development, deployment and beyond. It is truly a must read for Web designers.
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4.8 out of 5 stars
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