| |||||||||||||||
 Trade In this Item for up to £4.75
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager for an Amazon.co.uk gift card of up to £4.75, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
Product Description
Unlock your product management potential and achieve breakthrough performance for your products and company!
If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.
"I wish I had this book 10 years ago when I had started my career...but what is nice about this book is that I know I will continue to use it for the next 10 years of my career."
- Silicon Valley Product Management Association
"Geracie is teaching through a fundamental tool that all product managers should know, "the user persona/user story". If only text books were written like this, learning would be easier, more relevant, and much more enjoyable."
- Boston Product Management Association
"Greg Geracie has compiled a thoroughly "user friendly', 232-page compendium of instructions, advice, commentary, insights, tips, tricks, tools and techniques for adding value...a complete course under one cover! "Take Charge" fully lives up to the promise of its title and is enthusiastically recommended reading!"
- The Midwest Book Review
"Greg Geracie's book Take Charge Product Management does an excellent job of explaining why the role of a product manager is so central to the successful integration of a company's business functions. I also found Greg's description of the Agile software development process and its impact upon product managers to be particularly insightful."
- MIT Professor Steven Eppinger co-author of Product Design and Development
"Geracie's Take Charge Product Management provides a quick summary of job expectations for new product managers. Written in an accessible manner, the book walks you through a day in the life of a hypothetical product manager, introducing you to challenges product managers face as they enter their roles for the first time."
- Linda Gorchels, author of The Product Manager's Handbook and The Product Manager's Field Guide
"Take Charge Product Management is easy to read with a nice casual style to the writing. It's clear that Greg has lived through much (if not all) of Sean's experiences himself during his career and is now imparting the wisdom gained to the next generation of new Product Managers."
- Saeed Khan, On Product Management
"Geracie nails it with Take Charge Product Management. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!"
- Kevin Maguire, General Manager, Philips Healthcare
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
On a final note, I could see this book being used more broadly than just product managers. For instance I recently spoke with a retained recruiter who had a reasonably solid grasp of the profession but wasn't clear on the skills needed to truly be successful. This book would have been a great reference point since Geracie clearly spells out the skills needed to be successful at each stage of company growth. This is only one example but I can think of many others applying to project managers, sales or engineering staff that aspire to grab the product management reins and take charge!
The most annoying thing was the 'story' bit at the start of each chapter. I suspect the writer is an aspiring novelist, but the story was so basic it felt a bit patronising. Whilst he at least understands that 'data' is a plural, grammar and editing was weak with some words missing from sentences.
The author makes some points that I plain disagree with. As a product manager it is your job to make sure the short term needs of sales don't compromise a cogent product roadmap and long term revenue stream. So no - don't take the account manager into customer meetings as you'll hear different things if customers suspect they're being sold at. Every Product Management training course teaches you that. Just make sure the sales person knows you're going and time it not to interupt any ongoing leads.
I'd say this book is best for people working in a small to medium size company delivering B2B business applications. There's not much here if you're delivering green field end user web capabilities for an unseen mass market, for example.
As a primer for a new product manager with limited industry experience I can see the value. It's not going to add much for the seasoned product management professional though.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
