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My objective is to provide you with a well-defined path as you embark on your career as a product manager. The scope of this book provides a framework for both newly minted product managers, as well as more seasoned product managers. Since the science of product management is highly variable because of the range of industries it crosses and the availability of resources accompanying each company's stage of growth, this book focuses on the common threads rather than highlighting the differences.
Although this book was designed specifically to help product managers succeed within their organizations, the information should also prove helpful to functional business leaders and senior executives. Given that product management lacks a central industry standard, organizations looking to establish a product management function often lack clarity on what product management means, the value of the role, and its boundaries.
Whether you're a CEO looking to implement a product management function or a functional business leader looking to ensure a strong working relationship with a new product management team, the substance of the book should clarify how the pieces fit.
Unlock your product management potential and achieve breakthrough performance for your products and company!
If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.
Learn how to:
* Understand what's expected of you at each stage of your company's growth
* Add value to your organization by understanding your executives' expectations
* Evaluate the range of product management approaches available
* Gather the mission-critical information you need to succeed
* Develop an effective vision for your offering
* Align your organization behind your product decisions
* Form cross-functional teams and synchronize with the development team
* Shift from reactive to proactive product management
* Document your resultsSee all Product Description
Greg Geracie has written an important and useful book for Product Managers. This is a book that is easy to use and get value from and will be invaluable for anyone who is getting... Read morePublished on 31 Jan. 2013 by Peter Hiscocks
This book is an excellent introduction to the challenges faced by a Product Manager with some good general advise and tools to understand you market and put processes in place to... Read morePublished on 6 Sept. 2012 by wild duck