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Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager Paperback – 30 Jul 2010

6 customer reviews

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Product details

  • Paperback: 230 pages
  • Publisher: Actuation Press (30 July 2010)
  • Language: English
  • ISBN-10: 0615379273
  • ISBN-13: 978-0615379272
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 167,389 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Greg Geracie is a recognized thought leader in the field of product management and the President of Actuation Consulting, the world's leading product management consulting and training organization. Actuation Consulting is a global provider of product management consulting, training, and advisory services to many of world's most well-known organizations.

Greg is the author of two global best sellers Take Charge Product Management and The Guide to the Product Management and Marketing Body of Knowledge. He is also an adjunct professor at DePaul University's College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management.

Greg is a former board member of the Business Architecture Guild where he contributed to the most recent version of the BIZBOK Guide. As an industry expert, Greg has also been asked to contribute his product management expertise to a growing list of professional bodies of knowledge, including the Institute of Electrical and Electronics Engineers (IEEE) first ITBOK and the latest BABOK Guide. Greg is currently a member of the IEEE's Information Technology Committee.

Greg earned his undergraduate degree from the University of Vermont and continued his executive education at Harvard University, the Massachusetts Institute of Technology (MIT), and the Wharton School.

You can learn more about Greg and Actuation Consulting at

Product Description

From the Author

My objective is to provide you with a well-defined path as you embark on your career as a product manager. The scope of this book provides a framework for both newly minted product managers, as well as more seasoned product managers. Since the science of product management is highly variable because of the range of industries it crosses and the availability of resources accompanying each company's stage of growth, this book focuses on the common threads rather than highlighting the differences.

Although this book was designed specifically to help product managers succeed within their organizations, the information should also prove helpful to functional business leaders and senior executives. Given that product management lacks a central industry standard, organizations looking to establish a product management function often lack clarity on what product management means, the value of the role, and its boundaries.

Whether you're a CEO looking to implement a product management function or a functional business leader looking to ensure a strong working relationship with a new product management team, the substance of the book should clarify how the pieces fit.

From the Back Cover

Unlock your product management potential and achieve breakthrough performance for your products and company!

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.

Learn how to:

* Understand what's expected of you at each stage of your company's growth

* Add value to your organization by understanding your executives' expectations

* Evaluate the range of product management approaches available

* Gather the mission-critical information you need to succeed

* Develop an effective vision for your offering

* Align your organization behind your product decisions

* Form cross-functional teams and synchronize with the development team

* Shift from reactive to proactive product management

* Document your results

See all Product Description

Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Mike Wazowski on 27 Jun. 2012
Format: Kindle Edition
This was exactly what I needed. Our group is going through a transition and having a book that details the right way to do things was invaluable. What was so unique was Geracie was actually teaching through a fundamental tool that all product managers should know, "the user persona / user story". You don't really recognize it until you are a majority of the way through the book, where you have the realization that you were just walked through a user story of the role that you are playing in real life. If only more text books were like this, I think learning would be easier, more relevant, and much more enjoyable. This was especially helpful and more relevant as we transitioned to Agile - using the user story.

Besides the unique format, Geracie's depth on certain topics makes this an essential read. For the first time, someone finally recognizes the different Product Management roles and how they change relative to the size of your company - yes size does matter.

I found it refreshing that tips and tools were provided through each step of the Product Management process. My only problem reading this book was that I wish I had this book 10 years ago when I had started my career. Having a mentor in a book is invaluable.
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1 of 1 people found the following review helpful By Caufrier Frederic on 5 Aug. 2012
Format: Paperback Verified Purchase
The author gives here a step-by-step approach on how to tackle (new and present) product management from start to finish.

In each chapter the author uses:

-A 'story' at the start of each chapter to illustrate what a product manager needs to move forward.
-Practical or theoretical pointers, tips and tools (progressively illustrated chapter by chapter).
-Each chapter ends with a summary of tip for taking charge.

The chapter layouts come across rather messy and even unstructured throughout the book (something that easily could be improved for the next editions). Do not let this element stop you, as the actual content itself is really good in giving a good overview on what product management is about.

In this rather small book of 230 pages the author does a great job to cover all the elements needed to get (new or existing) product management started (and going). The book is just so rich in tips and tricks that all can learn a lot more (or just that little bit extra) on product management.

Content-wise this is a very solid book...a great introduction or refresher. I loved reading it.


Chapter 1: Your mission, should you choose to accept it
-Minting product managers
-What exactly is product management?
Read more ›
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1 of 1 people found the following review helpful By Shantul Sharma on 10 Sept. 2012
Format: Paperback Verified Purchase
Take Charge Product Management is the ideal book for someone starting out in product management, is interested in what a product manager should do, or is a product manager looking to refresh their understanding of the role they perform on a day-to-day basis. Written in a easy to follow manner, the book describes the journey of Sean who embarks on his journey as a product manager at a hypothetical organisation, Alpha Ventures, and how he handles his new role. The book is full of valuable tips and tricks that should prove valuable even to the most hardened product managers out there.

Highly recommended.
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